{"article":{"id":19313227820178,"url":"https://sendinblue.zendesk.com/api/v2/help_center/en-us/articles/19313227820178.json","html_url":"https://help.brevo.com/hc/en-us/articles/19313227820178-Automatically-blocklist-contacts-from-both-your-email-campaigns-and-transactional-emails","author_id":376380913299,"comments_disabled":true,"draft":false,"promoted":false,"position":16,"vote_sum":8,"vote_count":12,"upvote_count":10,"downvote_count":2,"section_id":202232545,"created_at":"2024-06-03T12:19:15Z","updated_at":"2026-07-30T19:17:08Z","name":"Automatically blocklist contacts from both your email campaigns and transactional emails","title":"Automatically blocklist contacts from both your email campaigns and transactional emails","source_locale":"en-us","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2025-09-18T09:13:09Z","user_segment_id":null,"permission_group_id":114904,"content_tag_ids":[],"label_names":["banner_all"],"body":"

If a contact unsubscribes from your transactional emails, you may also wish to blocklist them from your email campaigns, and vice-versa. You can achieve this through a simple automation that will automatically blocklist contacts who unsubscribe from one type of email from the other type as well.

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Create an automation

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  1. Go to Automations > Workflows.
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  2. Click Create an automation.
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  3. Create an automation from scratch using the new editor.
    4. \n
  4. Click Create automation.
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Step 1/2: Allow contacts who unsubscribe from your emails to enter the automation

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  1. In the Trigger tab, drag and drop the Email - Unsubscribed from emails step into the canvas.
    \"new-automations_trigger_unsub-email_en-us.png\"
    2. \n
  2. \n

    (Optional) Refine the trigger by applying Email filters. For example, you can choose to start the automation only for contacts who unsubscribe from transactional emails. If no filter is selected, the automation will trigger when contacts unsubscribe from any type of email.
    \"new-automations_unsub_email-filters_en-us.png\"

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    3. \n
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    (Optional) Restrict the automation to contacts who meet specific criteria by applying Contact filters. This provides more control over who enters the automation. For example, you can limit it to contacts who are already unengaged.
    \"new-automations_unsub_contact-filters_en-us.png\"

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    4. \n
  4. Click Confirm trigger.
    5. \n
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Step 2/2: Blocklist contacts from your other type of emails

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  1. From the Actions tab, drag and drop the Contacts - Blocklist contact step into the canvas.
    \"new-automations_blocklist_en-us.png\"\n
    2. \n
  2. Select the type of email you want to blocklist contacts for:\n\n
    3. \n
  3. Click Save.
    4. \n
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Activate the automation

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  1. In the top bar, click Activate automation.
    2. \n
  2. In the Re-entry after exit section, activate the Allow contact re-entry after exit option.\"new-automations_re-entry_en-us.png\"\n
    3. \n
  3. Click Activate automation.
    4. \n
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Your automation is now active. Contacts will enter it once they unsubscribe from your emails and will then be automatically blocklisted from the other type of email you selected.

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⏭️ What's next?

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