{"article":{"id":360016175440,"url":"https://sendinblue.zendesk.com/api/v2/help_center/en-us/articles/360016175440.json","html_url":"https://help.brevo.com/hc/en-us/articles/360016175440-Getting-started-with-Emails-campaigns","author_id":370644307959,"comments_disabled":false,"draft":false,"promoted":false,"position":0,"vote_sum":64,"vote_count":340,"upvote_count":202,"downvote_count":138,"section_id":17453191060242,"created_at":"2020-09-01T09:56:53Z","updated_at":"2026-11-02T12:18:41Z","name":"Getting started with Emails campaigns","title":"Getting started with Emails campaigns","source_locale":"en-us","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2025-09-18T09:20:44Z","user_segment_id":null,"permission_group_id":114904,"content_tag_ids":[],"label_names":["banner_all"],"body":"

In this Getting started with Email campaigns guide, we will provide the initial steps and best practices for sending your first email campaign.

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What is an email campaign?

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An email campaign is marketing email sent by your business to multiple recipients at once for promotional purposes. This could include a newsletter, or an email that advertises your products or services. Email campaigns can only be sent to contacts who have given you their consent.

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➡️ To learn more, check our dedicated article What are the differences between marketing, transactional, and automation emails?.

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🛠️ Set up your account

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To boost the chances of your email campaigns reaching your recipients' inboxes, it's crucial to set up your account properly. Just follow these two key steps:

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  1. Use a professional email address.
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  2. Authenticate the domain linked to your professional email address.
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By doing so, you'll greatly improve the delivery success of your emails.

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➡️ To learn more, check our dedicated article Getting started with Email deliverability.

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👤 Import your contacts to Brevo

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Before sending your first email campaign, you should import the contacts who will receive your campaign.

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➡️ To learn more, check our dedicated article Getting started with Contacts.

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✉️ Create and send your first email campaign

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Step 1: Configure the settings of your email campaign

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To create your first email campaign, go to Marketing > Campaigns and click Create campaign > Email. Then, configure the settings of your email campaign:

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\"email_campaign_settings.jpg\"\n

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  1. Choose a sender.
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  2. Choose your recipients.
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  3. Write the subject line and preview text of your email.
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Step 2: Design your email campaign

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Click Start Designing to arrange your email campaign by dragging and dropping blocks of content, such as text, images, or buttons.

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➡️ To learn more about the Drag & Drop editor, check our dedicated section.

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\nStep 3: Schedule and send your email campaign

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Finally, schedule and send your email campaign using one of Brevo's scheduling options:

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\"email_campaign_schedule_en-us.gif\"

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That's it! You have sent your first email campaign using Brevo. 

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➡️ For detailed written instructions, check our dedicated article Create an email campaign.

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📊 Analyze your campaign report

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After giving your recipients time to engage, you can analyze your campaign report to see how it performed. This report allows you to view key performance metrics, such as opens and clicks, unsubscriptions, soft and hard bounces, and clicked links.

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➡️ To learn more, check our dedicated article Access, analyze, and export your email campaign report.

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\"campaign_report_en-us.jpg\"

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\n🚀 Take your email campaigns to the next level\n

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