{"article":{"id":5317448358034,"url":"https://sendinblue.zendesk.com/api/v2/help_center/en-us/articles/5317448358034.json","html_url":"https://help.brevo.com/hc/en-us/articles/5317448358034-Blocklist-unblock-or-resubscribe-contacts","author_id":376380913299,"comments_disabled":false,"draft":false,"promoted":false,"position":2,"vote_sum":-137,"vote_count":219,"upvote_count":41,"downvote_count":178,"section_id":202231465,"created_at":"2022-04-28T15:22:32Z","updated_at":"2026-11-01T11:46:14Z","name":"Blocklist, unblock, or resubscribe contacts","title":"Blocklist, unblock, or resubscribe contacts","source_locale":"en-us","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2026-09-18T07:44:18Z","user_segment_id":null,"permission_group_id":114904,"content_tag_ids":[],"label_names":["banner_all"],"body":"

Managing the subscription status of your contacts is essential for effective communication and customer relations. It involves handling their preferences for receiving your marketing and transactional communications. By respecting individual choices and staying compliant with regulations, you can build stronger relationships with your audience and achieve greater success.

Good to know

What are the different subscription statuses?

Contacts may have different subscription statuses depending on the communication channel. For example, they may be subscribed to your email campaigns but blocklisted from your SMS campaigns.

Here are the two subscription statuses available in Brevo:

Blocklist, unblock, or resubscribe a contact from their details page

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❗️ Important
\n Unblocking or resubscribing a contact is\n considered illegal if the contact has explicitly requested to be blocklisted to stop receiving your communications.\n This can also lead to account suspension to protect Brevo’s IP reputation.\n
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To manage the subscription status of your contacts:

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  1. Go to CRM > Contacts.\n
    2. \n
  2. Select a contact to open their details page.
    3. \n
  3. \n

    Go to the Preferences tab. To learn more about managing the subscription status of your contacts for each communication channel, expand the corresponding accordion below: 

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    \n
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    \n💬 Email, SMS & WhatsApp campaigns and Push notifications\n
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    In the Campaigns and automations section, click the dropdown on the Email, SMS, WhatsApp campaigns, or Push notifications cards:

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      \n
    • Select Subscribed to subscribe the contact to all your email, SMS, WhatsApp campaigns, or Push notifications respectively.
      • \n
    • Select Blocklisted to blocklist the contact from your email, SMS, or WhatsApp campaigns, or Push notifications respectively.
      • \n
    \n

    If you have activated consent groups, you can also view and edit the contact's consent groups for email campaigns by clicking the edit icon ✍️. 

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    \n
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    ✅ Plan availability
    \n Consent groups are only available on the Professional and Enterprise plans. For more information, check our pricing page or talk to one of our sales experts.\n
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    \n
    \"contacts_subscription_campaigns-channels_en-us.png\"
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    \n
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    \n✉️ Transactional emails\n
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    In the Transactional section, click the Transactional emails dropdown:

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    • Select Subscribed to approve the sending of transactional emails to the contact from any of your senders.
      • \n
    • Select Blocklisted to block the sending of transactional emails to the contact from any of your senders.
      • \n
    \n

    Click the pen icon next to Senders to:

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    • Approve all senders.
      • \n
    • Block all senders.
      • \n
    • Select or remove senders to choose which ones can send transactional emails to the contact.
      • \n
    \n
    \"contacts_edit-email-transactional-senders_en-us.png\"
    \n
    \n
    \n
    \n
    \n📱 Transactional SMS\n
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    In the Transactional section, click the Transactional SMS dropdown:

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      \n
    • Select Approved to approve the sending of transactional SMS to the contact.
      • \n
    • Select Blocked to block the sending of transactional SMS to the contact.
      • \n
    \n
    \"contacts_subscription_transacsms_en-us.png\"
    \n
    \n
    \n
    \n\n
    4. \n

Manually blocklist multiple contacts

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❗️ Important
\n By following this procedure, your contacts will only be\n blocklisted from your email campaigns. You can import a list of blocklisted contacts\n to blocklist multiple contacts from your email campaigns, SMS campaigns, and/or WhatsApp campaigns. For transactional emails and SMS, you can only manage the subscription status of a single contact from their details page.\n
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To manually blocklist several contacts from your email campaigns:

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  1. \nGo to CRM > Contacts.\n
    2. \n
  2. \nSelect the contacts you want to blocklist:

     
      \n
    1. To select multiple individual contacts, select the checkboxes next to the contacts.
      2. \n
    2. To select all of the contacts on your current page, select the checkbox at the top left of the table.
      3. \n
    3. To select all of the contacts on your current list or database, select the checkbox at the top left of the table and click Select all contacts.
      \n
      4. \n
    \n
    3. \n
  3. Click Blocklist.

     
    4. \n
  4. Enter the number of selected contacts to confirm.
    5. \n
  5. Click Blocklist.
    \n
    6. \n

❓ FAQs

Expand the following accordions to learn more about frequently asked questions.

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Can I unblocklist or resubscribe contacts in bulk?
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No, you cannot unblocklist contacts in bulk. Unblocking or resubscribing a contact is considered illegal if the contact has explicitly requested to be blocklisted to stop receiving your communications. This can also lead to account suspension to protect Brevo’s IP reputation. If you've accidentally blocklisted a large number of contacts, contact our support team. We can help you find a solution, but we can't unblocklist these contacts in bulk.

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Why are my contacts blocklisted?
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Contacts can be blocklisted from different marketing and transactional channels and for different reasons. To learn more, check our dedicated article FAQs - What are the different types of blocklisted contacts?

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Can I blocklist or unblocklist contacts from specific lists?
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You can easily add or remove contacts from specific lists to control which communications they receive, without blocklisting them completely. To learn more, check our dedicated article Organize your existing contacts into lists (add, move, and remove).

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⏭️ What's next?

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