{"article":{"id":7943906808594,"url":"https://sendinblue.zendesk.com/api/v2/help_center/en-us/articles/7943906808594.json","html_url":"https://help.brevo.com/hc/en-us/articles/7943906808594-Create-a-segment-to-filter-your-contacts","author_id":376380913299,"comments_disabled":true,"draft":false,"promoted":false,"position":3,"vote_sum":13,"vote_count":143,"upvote_count":78,"downvote_count":65,"section_id":202171449,"created_at":"2022-10-04T15:47:53Z","updated_at":"2026-10-27T10:37:29Z","name":"Create a segment to filter your contacts","title":"Create a segment to filter your contacts","source_locale":"en-us","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2025-12-05T12:51:43Z","user_segment_id":null,"permission_group_id":114904,"content_tag_ids":[],"label_names":["banner_all"],"body":"
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❗️ Important
\nOn 1st January 2025, dynamic lists will become static lists. They will no longer be updated automatically but will remain available on the Lists page, working like other Brevo lists.
To replace your dynamic lists, we recommend using segments.
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Segments are powerful tools for filtering out contacts based on specific criteria. This is especially useful when targeting contacts with certain characteristics and preferences.

Segments allow you to perform various actions on these filtered contacts. For example, you can send email campaigns tailored to their interests and behavior. This is a great way to increase engagement and conversions, as it shows your contacts that you understand their needs and are willing to provide them with relevant content.

Good to know

💭 Create a segment from scratch

You can create a segment by selecting the conditions you want to apply.

\nStep 1: Access the segmentation tool

To access the segmentation tool:

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\nFrom Contacts From Segments\n
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    \n
  1. Go to CRM > Contacts.
    2. \n
  2. Click Add filter.
    \"contats_click-add-filter_en-us.png\"\n
    3. \n
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    \n
  1. Go to CRM > Contacts > Segments.
    2. \n
  2. Click Create a segment.
    3. \n
  3. Select Create segment from scratch.
    \"contacts_create-segment-from-scratch_EN-US.png\"\n
    4. \n
\n

\nStep 2: Choose your first condition

You can now add the condition you want to apply. To learn more about the conditions and options available, check our dedicated article What conditions are available to segment my contacts?.

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  1. In the dropdown menu, choose a condition within a folder.
    2. \n
  2. Fill in the required fields. The contacts who meet this condition will appear below the segment.
    \n
    3. \n

Step 3: (Optional) Add more conditions\n

You can add more conditions and choose to join them with + And or + Or. This functionality allows you to further refine your segments to target your audience precisely.

    \n
  1. After you apply your first condition, click + And, or + Or.
    2. \n
  2. Select and refine your condition the same way as in step 2.
    3. \n
  3. \nRepeat as many times as you want to add conditions, up to 100 conditions.
    4. \n

The following table describes both the behavior of the + And and + Or options.

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
OptionDescriptionScreenshot
+ AndRequires both conditions to be true and is useful to add dependent conditions. 
+ OrQualifies a contact for whom either condition is true and is useful to include either of your conditions or all simultaneously. 

Step 4: Save your segment

Once you're done creating your segment:

    \n
  1. Click Save as segment.
    \"contacts_save-new-segment_en-us.png\"\n
    2. \n
  2. \nName your segment.
    3. \n
  3. \nSelect an existing category or create a new one.
    4. \n
  4. Click Create.
    5. \n

🤖 Segment your contacts with Aura

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✅ Plan availability
\n The Generate segment feature is only available on the Professional and Enterprise plans. For more information, check our pricing page or talk to one of our sales experts.\n
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❗️ Important
\n For now, Aura can only generate filters related to contact details (standard and custom attributes), email, SMS, and e-commerce..\n
\n

The Generate segment feature is powered by Aura, Brevo's AI-powered assistant. With Aura, you can create segments by simply writing a prompt describing your needs. This eliminates the manual configuration of conditions, as Aura automatically generates the appropriate segment based on your description.

    \n
  1. Go to CRM > Contacts.
    2. \n
  2. Click Generate segment.
    3. \n
  3. Write a prompt corresponding to the contacts you want to segment.\n
    \n
    \n
    ➡️  For example
    \nIf you want to segment contacts that have not opened your email in the past 6 months, you can write \"Contacts that have not opened any email in the last 6 months\" and click Generate segment.
    \n
    \n
    4. \n
  4. Click Generate segment. You can manually refine the created segment or adjust your prompt.
    5. \n

To learn more about Aura, check our dedicated article Discover Aura - Brevo’s AI-powered assistant.

⏭️ What's next?

","user_segment_ids":[]}}