In Brevo, you can easily automate the creation of deals using an automation that includes the Create a deal step. Automating the creation of deals can help you streamline your sales processes, reduce errors, and improve collaboration. It also reduces the need for manual data entry and other repetitive tasks, allowing you to focus on high-value tasks requiring your expertise and judgment.

Popular automation examples

Good to know

• It is not currently possible to automatically update a deal attribute using an automation. If you want to update an attribute, such as "Lead source", we recommend adding it as a contact attribute instead of a deal attribute. You can then update it by adding the Update contact attribute step to your automation before or after the Create a deal step.
  

Before you start

• Make sure you have created your pipelines and set up your deal stages. Learn more in our dedicated article Create and manage multiple pipelines.
• Make sure you have created any contact attribute, list, form, or segment you'd like to use in the automation. If you want to use the Website activity entry points, make sure you have connected your website to Brevo using a plugin (Wordpress, Shopify, etc) or the Brevo Tracker.

1️⃣ Create your automation

1. Go to Automations.
2. Click Create an automation.
3. Select a predefined automation or create a custom one:
   1. Predefined automation: select an automation and click Use this automation.
   2. Custom automation: click Custom automation.

2️⃣ Set up your automation

3️⃣ (Optional) Assign the deal to a specific user or use a rotation

Add the Assign a user to the contact step

To assign the deal to another user or to use a rotation, add the Assign a user to the contact step before the Create a deal step:

1. Click + to add a new step to your automation.
2. Select Perform a CRM action > Assign a user to the contact.
   

Select a user or rotation

4️⃣ Add the Create a deal step

1. Click + to add a new step to your automation.
2. Select Perform a CRM action > Create a deal.
   
3. Set up how your deal should be created:
   
   
   1. Deal name: by default, the name of the deals will be the first name, last name, email address, or phone number of the contact.
   2. Add custom text to deal name: add custom text to the name of the deals to easily recognize the deals created through this automation.
      
      ➡️  For example

      If you create an automation to create a new deal when a contact submits a form, you could add the custom text "Form submitted" to the deal name. If a new lead named John Smith entered the automation, a deal named "Form submitted John Smith" would be created.
   3. Pipeline: choose to which pipeline the deals should be added.
   4. Deal stage: choose to which deal stage the deals should be added.
   5. Assignment: by default, the deals will be assigned to the owner of the contact who entered the automation.
      
      ❗️ Important

      To assign the deal to another user, add the Assign a user to the contact step before the Create a deal step as explained in 3️⃣ (Optional) Assign the deal to a specific user or use a rotation.
   6. Follow-up task: choose if you want to automatically create a to-do task to follow up on the deal and select a due date and duration. The to-do task will be assigned to the owner of the contact.
4. Click ✔️ OK.
5. (Optional) Add any steps you'd like your contacts to go through after reaching the Create a deal step.

4️⃣ Activate your automation

Once you're done creating the automation, click Activate the automation. Now, any contact who matches the entry point will enter and go through the steps of the automation. A new deal will be created automatically when they reach the Create a deal step.

⏩ What's next?

• Create an automation to automatically create tasks

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.