Create and manage contact attributes

Creating custom contact attributes can greatly enhance the effectiveness of your marketing and communication efforts. By defining and tracking specific attributes of your contacts, such as their personal information and interests, you can tailor your messaging to resonate better with them.

Good to know

  • To learn more about contact attributes and how you can use them to create personalized experiences for your contacts, check our dedicated article About contact attributes.
  • You can create up to 200 contact attributes per Brevo account. 
  • Attribute names should not be longer than 50 characters.
  • Attribute names should only contain alphanumeric and underscore characters. They cannot start with a number or a special character.

What type of contact attributes can I create?

6 types of contact attributes can be created in Brevo: text, date, number, category, multiple-choice, and boolean.

Text Date Number Category Multiple-choice Boolean

Text-type attributes store simple textual or numerical values that are non-computable, like an email address, a contact's last name, a phone number, or a zip code.

Create a custom contact attribute

To create a custom contact attribute:

  1. Go to Contacts > Settings > Contact attributes.
  2. Under the Normal Attributes tab, click + Add a new attribute at the bottom of the page.
  3. Give a name to your contact attribute.
  4. Select the type of contact attribute you want to create.
  5. Optional: If you select a Category-type attribute, click + Add and enter each value next to a number.
  6. Click OK.

Your custom contact attribute has been created.

Edit a contact attribute

Attributes’ names and types cannot be edited.


❗️ Important
If you need to edit the name or type of a contact attribute, you have to delete the attribute and create a new one. Note that this will result in the loss of all information stored in the original attribute, which cannot be restored.

However, it is possible to edit the different categories included in a Category attribute by clicking the gear icon ⚙️:

Delete a contact attribute

💡 Good to know
Default contact attributes cannot be deleted.

To delete a contact attribute, click the cross icon ✖️:

❗️ Important
Deleting a contact attribute will result in the loss of all information stored within it, and it cannot be restored.

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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