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Create and manage transactional attributes

Using transactional attributes can help build trust for your brand and nurture your relationship with your contacts. By tracking the transactions of your contacts, you can tailor your messaging to resonate better with their needs and behavior.

Good to know

  • To learn more about transactional attributes and how you can use them to create personalized experiences for your contacts, check our dedicated article About transactional attributes.
  • You can create up to 30 transactional attributes per Brevo account.
  • Attribute names should not be longer than 50 characters.
  • Attribute names should only contain alphanumeric and underscore characters. They cannot start with a number or a special character.

What type of transactional attributes can I create?

4 types of transactional attributes can be created in Brevo: ID, text, date, and number.

ID Text Date Number

ID-type attributes are used to store the ID of each transaction.

Create a transactional attribute

You are using a plugin You have manually installed the Brevo tracker

By default, if you're using a Brevo plugin, we will automatically create the following transactional attributes on your Brevo account when you first sync your contacts from your website to Brevo: ORDER_ID, ORDER_PRICE, and ORDER_DATE. Only these three default transactional attributes will be synced when a transaction is made on your website. 

❗️ Important
Any purchase made before your first contact sync will not be recorded as a transaction.

Edit a transactional attribute

Attributes’ names and types cannot be edited.

❗️ Important
If you need to edit the name or type of a transactional attribute, you have to delete the attribute and create a new one. Note that this will result in the loss of all information stored in the original attribute, which cannot be restored.

Delete a transactional attribute

To delete a transactional attribute, click the ✖️ icon:

❗️ Important
Deleting a transactional attribute will result in the loss of all information stored within it, and it cannot be restored.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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