Sendinblue becomes Brevo. We got new colors, a new name, and a new look. Now, we are Brevo.
You don't need to take any action on your end, but we understand that you may have some questions about our rebranding. To help you find the information you need, we've put together a list of frequently asked questions that address most of the inquiries you may have.
🆕 Questions regarding the rebranding
We renamed to express a major business evolution: our product simply outgrew our name. Over the past years, we’ve added more features to the Sendinblue platform and innovated to meet our clients' needs.
Today, we’re no longer just an email platform, we’re much more than that - we’re a full CRM Suite. So you see why the "send" in Sendinblue no longer describes our offer.
This new name and brand are here to facilitate the transition and to align with the changing needs and preferences of our customers.
No, Brevo is Sendinblue. Brevo is the evolution of Sendinblue from merely an email platform we created 10 years ago to a full CRM Suite including email, SMS, WhatsApp, chat, meetings, sales tools, and more.
We knew we wanted a name that is as simple and accurate as our platform. Brevo comes from the word Bravo, a word that celebrates success — the success of our clients and our confidence in their ability to grow. We have given it more energy and made it unique by replacing the "a" with an "e".
The offer hasn’t changed with the rebranding, but it makes it easier to understand that we evolved from our email marketing focus to other features and business verticals such as:
- Marketing platform: Email, SMS, WhatsApp, Landing pages, Facebook Ads, and Sign-up forms. Brevo lets you create brilliant campaigns of all shapes and sizes.
- Sales platform: Deal tracking, Pipeline management, Meetings. Never miss a window. Know who your leads are and where the opportunity lies.
- Conversations: Live chat, chatbot, Shared inbox (email, socials). Strike up meaningful customer conversations with our personalized chat tools.
- Transactional emails: Our ultra-reliable email API processes millions of emails every day with a delivery rate of 99%.
No, our prices and business model remain the same. You can refer to our pricing page for more information.
BrevoPlus is our Enterprise offer. With BrevoPlus, you can benefit from tailored onboarding, a dedicated success manager, and specialized technical support. Learn more about BrevoPlus on our website.
We have a fresh new look and navigation menu to facilitate the use of the different features. Everything you know and use is still there, just arranged on the left-hand side of the interface.
💻 Questions regarding the product
No, you do not need to update your plugins. All connections remain active, as well as the
plugin.sendinblue.com domain. If you need to whitelist a domain to build a connection, we recommend you add
plugin.brevo.com to your whitelist.
Yes, your abandoned cart emails will still work.
No, you don't need to update your current dedicated IP records, NS records, or IP ranges. The DNS entry for non-configured IPs remains
No, your dedicated IP address hasn't changed.
Payment and invoicing
No, you do not need to update your finance department as the invoicing company name has not changed. You will still be invoiced by Sendinblue, and charges will still appear as Sendinblue on your bank statement.
No, you don't need to change your SEPA payment as the invoicing company name has not changed. You will still be invoiced by Sendinblue, and charges will still appear as Sendinblue on your bank statement.
Yes, Brevo is GDPR-compliant. There is no change to the data storage locations.
Yes, the DPA is still valid. No action is required on your side.
Any existing meeting links will remain active with meet.sendinblue.com/ and be redirected to brevo.com. Newly generated links will automatically move to meet.brevo.com/.
No, you do not need to update your current SMTP settings. The connection remains active if you're connected via smtp-relay.sendinblue.com.
Yes, your emails will still send through smtp-relay.sendinblue.com.
No, you do not need to change to the tracking script and all events will still be sent to Brevo.
No, you do not need to update your integrations. No immediate action is required from your side. However, we strongly encourage you to migrate to api.brevo.com/v3.
Yes, your plugins are still connected.
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