⏸️ Why has my WhatsApp campaign been paused?
If your WhatsApp campaign's template receives too much negative feedback from your recipients (report or block), it will reach the lowest quality rating and be automatically paused by Meta for a period of time to protect the quality rating of your phone numbers that have used the template. You will be notified of this pausing by Meta by email, and on your Brevo WhatsApp app.
⏲️ How long will my WhatsApp campaign be paused?
The period of pausing depends on the number of times your template reaches low quality:
- 1st Instance: Paused for 3 hours
- 2nd Instance: Paused for 6 hours
- 3rd Instance: Disabled
A paused WhatsApp template cannot be sent to recipients. You will only be able to resume the sending of your WhatsApp campaign using this template when its status will be set to Active again. Your template will automatically unpause at the end of the pause duration and you will be notified of its status change by Meta by email. Its quality rating will be reset to a quality rating based on the most recent recipient feedback it has received.
💪 What can I do to prevent my WhatsApp campaign from being paused again?
If your recipients reported or blocked your campaigns, it may mean that they weren't expecting the content inside your campaign or the campaign itself. We highly recommend to:
- Check the best practices to drive high-quality conversations,
- Ensure that all your recipients consented to receive your WhatsApp marketing communications,
- Check your targeting and delivery parameters for example.
- Edit the template to improve its quality if needed.
Note that to edit a template, you have to duplicate and submit it for approval by WhatsApp again. You will only be able to resend it once it will be approved by Meta. You will also have to update any automated messages using the paused template to replace it with the edited template.
A paused WhatsApp template doesn't impact your phone number messaging limit. All your high-quality templates can continue to be sent from this phone number. However, if a high quantity of your WhatsApp templates reaches low-quality ratings, your phone number messaging might be impacted.
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