When creating your email campaign, you can choose your recipients from your existing lists and segments in the Recipients step. If a recipient appears on multiple lists, they will receive the email only once, thanks to Brevo’s technology, which guarantees the non-duplication of your emails.

However, you may still need to:

• Exclude (Don't send to) certain segments or lists that might contain recipients you don't want to send the campaign to. For example, this can be useful if some of your contacts are present in several lists and you don't want them to receive your newsletter.
• Filter recipients (Add a condition) of your campaign according to certain criteria, using the segmentation tool integrated into the Recipients step. For example, you can decide to send your campaign only to recipients whose account manager is Abby or John.

❌ Exclude recipients from your email campaigns

Use the Don't send to option to exclude contacts from your recipients:

1. Access and fill in the Recipients step of your email campaign creation. 
2. Click Advanced options to display the Don't send to option.
3. From the Don't send to drop-down, open the different tabs to select the recipients you want to exclude from receiving your email campaign. You can select multiple lists, segments, and individual contacts.
   📋 Lists / ⚡️ Segments 👤 Individual contacts

   Open the different folders and select the lists and segments containing the contacts you want to exclude from your list of recipients.
   

   To select individual contacts to exclude from your recipients: 
   

   1. Click + Add contact. 
   2. In the Email addresses drop-down, enter one email address to which you want to send your campaign. This email address has to be registered in your contact list. 
   3. Click Add + to save the email address as a recipient.
      
   4. Repeat steps 2 and 3 for each individual contact. You can enter a maximum of 10 email addresses.
   5. Click Continue. The individual contacts you added should be selected by default.
4. (Optional) Filter your recipients with the Add a condition option. To learn more, check our dedicated section below Filter recipients from your email campaigns.
5. Click Save. The new number of recipients has been updated so you know how many emails will be sent. 

Congratulations! 🎉 You have excluded some of your contacts from your recipients. You can now continue with the Subject and Design steps of your email campaign creation.

🚰 Filter recipients from your email campaigns

1. Access and fill in the Recipients step of your email campaign creation. 
2. Click Advanced options to display the Filter recipients option.
3. Click Add a condition to filter very precisely which contacts you want to send your campaign.
4. Select a saved segment, or click + Add a filter to choose conditions and segment your recipients. You can set as many conditions as you want.
   
   ➡️ For example

   If you want to send your email only to customers who have opened at least one of your emails, select Email > Email opened > Any type of email > at least > 1 time > Over all time.
   
5. Click Apply condition.
6. (Optional) Exclude some contacts from your recipients' list with the Don't send to option. To learn more, check our dedicated section above Exclude recipients from your email campaigns.
7. Click Save. The new number of recipients has been updated so you know how many emails will be sent. 

Congratulations! 🎉 You have now filtered your recipients based on the criteria you have selected. You can now continue with the Subject and Design steps of your email campaign creation.

⏭️ What's next?

• Create an email campaign
• Design your emails: Drag & Drop Editor articles

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.