When creating your email campaign, you can choose your recipients from your existing lists and segments in the Recipients step. However, you may need to:

• Exclude (Don't send to) certain segments or lists that might contain recipients you don't want to send the campaign to. For example, this can be useful if some of your contacts are present in several lists and you don't want them to receive your newsletter.
• Filter recipients of your campaign according to certain criteria, using the segmentation tool integrated into the Recipients step. For example, you can decide to send your campaign only to recipients whose account manager is Abby or John.

🚰 Exclude and filter recipients from your email campaigns

1. Access and fill in the Recipients step of your email campaign creation. 
2. Click Advanced options to display the Don't send to and Filter recipients options.
   
3. Define your exclusion lists and segments, and/or filter your recipients:
   Don't send to Filter recipients

   In the Don't send to drop-down list, choose the contact lists or segments to exclude from your recipients. The campaign will be sent to all selected contacts except those in the lists or segments selected in the Don't send to option. 

   

   ❗️ Important

   If a contact in your recipient list is also in your exclusion list, they will not receive the campaign.

   This option works exactly like segmentation. To filter very precisely which contacts you want to send your campaign to based on their attributes, you can:

   1. Under Filter recipients, click Add a condition.
   2. Select a saved segment, or click + Add a filter to choose conditions and segment your recipients. 
      You can set as many conditions as you want.
   3. Click Apply condition.
      

   ➡️ For example

   If you want to send your email only to customers who have opened at least one of your emails, select Email > Email opened > Any type of email > at least > 1 time > Over all time.
   

Congratulations! 🎉 Your recipients have now been selected for this campaign. The new number of recipients has been updated so you know how many emails will be sent. Click Save and continue with the Subject and Design steps of your email campaign creation.

⏭️ What's next?

• Create an email campaign
• Design your emails: Drag & Drop Editor articles

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.