Authenticating your domain can increase the likelihood of your emails being delivered to recipients' inboxes rather than ending up in the spam folder. It also proves that the emails you send through Brevo are legitimate and from your business, which allows you to maintain a good online reputation.

What is domain authentication?

When you authenticate your domain, you add a digital signature to your emails, which works like a stamp of authenticity. This verification ensures that your emails are genuinely from you or your organization, reducing the risk of spam, phishing, and other malicious activities. This simple step helps protect your online reputation and increase trust from recipients.

In our example on the right, the email is signed by "thegreenyoga.com". The signature aligns with the sender's name and email address and confirms that the email genuinely comes from The Green Yoga organization ➡️.

Why is it important to authenticate your domain?

Domain authentication makes your emails appear more reliable to Internet Service Providers (ISPs) and webmail services like Gmail or Yahoo, which increases the likelihood of landing in the inbox. It reassures recipients and encourages them to open and read your emails, knowing they're from a legitimate sender.

Additionally, since February 1, 2024, Gmail and Yahoo require all email senders to authenticate their domain. To learn more, check our dedicated article Prepare for Gmail and Yahoo's new requirements for email senders.

How can I authenticate my domain in Brevo?

We guide you through the steps to authenticate your domain in our dedicated article Authenticate your domain (Brevo code, DKIM record, DMARC record).

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