Email deliverability refers to the ability of your emails to reach your recipients' inboxes rather than landing in spam or being rejected. It is influenced by your technical setup, the quality of your contact list, and how your recipients engage with your emails. 

In this Getting started with Email deliverability guide, we share the first steps you need to follow to build a solid foundation from the start:

💼 Use a custom professional email address

Sending from a free email address (@gmail, @yahoo, etc.) will cause your emails to be rejected or filtered to spam. Using a professional email address with your own domain signals to mailbox providers that your emails are legitimate. This is also mandatory to comply with Gmail, Yahoo, and Microsoft's sender requirements.

➡️ To learn more, check our dedicated article Why you need to replace your free email address with a professional one.

🔒 Authenticate your domain

Domain authentication verifies that your emails genuinely come from you, reduces the risk of spoofing, and increases the likelihood of your emails reaching the inbox. It is mandatory to comply with Gmail, Yahoo, and Microsoft's sender requirements.

➡️ To learn more, check our dedicated article Authenticate your domain with Brevo

👤 Send only to legitimate contacts

Only send emails to contacts who have explicitly agreed to receive them. Sending to purchased, outdated, or unengaged lists generates complaints and bounces, which damage your sender reputation over time.

➡️ To learn more, check our dedicated article Build a legitimate contacts database for optimal deliverability and compliance

👍 Follow deliverability best practices

From maintaining a clean contact list to optimizing your sending frequency, following best practices consistently is what keeps your emails landing in the inbox over time.

➡️ To learn more, check our dedicated article Best practices for email deliverability

🚀 Take your email deliverability to the next level

• Comply with Gmail, Yahoo, and Microsoft's requirements
  Gmail, Yahoo, and Microsoft have specific requirements for email senders, including domain authentication and spam complaint thresholds. Make sure your account is compliant to avoid having your emails filtered or blocked. To learn 
  ➡️ To learn more, check our dedicated article Comply with Gmail, Yahoo, and Microsoft's requirements for email senders.
• Understand what email deliverability is
  Get a deeper understanding of how email deliverability works, what factors influence it, and why monitoring your metrics regularly matters.
  ➡️ To learn more, check our dedicated article What is email deliverability?.
• Learn about spam traps and how to avoid them
  Spam traps are email addresses used to identify senders with poor list management practices. Hitting one can seriously damage your sender reputation.
  ➡️ To learn more, check our dedicated article What are spam traps and how to avoid them?.
• Monitor your deliverability score in the Deliverability center
  The Deliverability center gives you a real-time view of your account's deliverability performance and flags any issues that need your attention.
  ➡️ To learn more, check our dedicated article Understanding your deliverability score in the Deliverability center.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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