In this Getting started with Email deliverability guide, we will outline the initial steps and best practices to improve your email statistics and online reputation.

📨 What is email deliverability?

Email deliverability is key to your email marketing success as it determines the likelihood of your emails successfully reaching recipients' inboxes. Even though it might seem a little intimidating at first, understanding email deliverability is essential to run efficient and effective email marketing campaigns. With this knowledge, you can make strategic moves to increase your emails' delivery success, improving their reach and impact.

➡️ To learn more, check our dedicated article What is email deliverability?

💼 Use a custom professional email address

Using a custom professional email address, instead of a generic free one, can significantly improve your email deliverability by building trust with your recipients. You can get a custom domain and set up your professional email address through a service such as GoDaddy or OVH.

It not only makes your business appear more professional but also signals to email service providers that your emails are legitimate. It is also mandatory since February, 1st, 2024 in compliance with Gmail and Yahoo's new requirements for email senders. 

➡️ To learn more, check our dedicated article Why you need to replace your free email address with a professional one.

🔒 Authenticate your domain

Domain authentication is another vital step in improving your email deliverability. It helps prevent email spoofing and increases the likelihood of your emails reaching the inbox. It is also mandatory since February, 1st, 2024 in compliance with Gmail and Yahoo's new requirements for email senders.

➡️ To learn more, check our dedicated articles What is domain authentication? and Authenticate your domain with Brevo.

👤 Send only to legitimate contacts

Make sure you only send emails to legitimate contacts, specifically those who have agreed to receive your emails. This practice is crucial for maintaining a healthy email list and reducing the risk of your emails being marked as spam. This also improves your reputation with email service providers and increases email deliverability

➡️ To learn more, check our dedicated article Build a legitimate contacts database for optimal deliverability and compliance.

👍 Follow our best practices

Lastly, we recommend you read our best practices for email deliverability to get even more insights and tips on improving your email deliverability. This includes everything from importing clean contact lists into Brevo to using the right configuration for your senders.

➡️ To learn more, check our dedicated article Best practices for email deliverability.

🚀 Take your email deliverability to the next level

• Make sure to meet Gmail and Yahoo's new requirements for email senders
  Gmail and Yahoo have recently implemented new requirements for email senders, including sending from a custom professional email address and authenticating your domain.
  ➡️ To learn more, check our dedicated article Prepare for Gmail and Yahoo's new requirements for email senders.
• Learn how to craft great email subject lines
  Since the subject line is the first thing your email recipients read, it's crucial to make it captivating. This increases the chances of your email being opened and read.
  ➡️ To learn more, check our dedicated article How to write a great email subject line?.
  
• Set up A/B test email campaigns to find out what works best for your contacts
  When it comes to contact engagement, even small changes to your email campaigns can significantly improve results. That's why it can be interesting to test various campaign versions to find out what works best for your contacts and what doesn't.
  ➡️ To learn more, check our dedicated article Create an A/B Test campaign.
• Analyze the reports of your email campaigns to understand their performance
  Analyzing your email campaign reports can provide insights to understand your results and optimize future campaigns.
  ➡️ To learn more, check our dedicated article Analyze an email campaign report.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.