When a contact opens an email, or when an email is sent or delivered, Brevo saves this as an event.
From the 1st January 2025, if you have more than 10 million events, any events older than 24 months will be deleted by default, in order to maintain a good standard of performance. If you wish to keep events older than 24 months, you can download reports every month. Enterprise clients can also activate our paying option for extended data retention.
Which events will no longer be visible?
For performance reasons, if you have more than 10 million events, any open, sent, and delivered events older than 24 months will no longer be visible in:
- The statistics and reports of your email campaigns.
- The statistics of your transactional emails.
- The transactional logs.
- The event logs.
- The history section on your contacts' details page.
💡 Good to knowOnly email events are concerned. Contact updates, such as added and removed, will remain visible.
How can I keep my data?
If you need to keep your data for longer than 24 months, the following options are available:
-
Download reports
You can regularly export your campaign reports to keep your data.
➡️ To learn more, check our dedicated article Export an email campaign report. -
Export statistics
You can export your statistics and store them on your end. You can do so by using our API.
➡️ To learn more, check our dedicated API article Export all webhook events. -
Enterprise clients option
This feature is only available for Enterprise clients. To learn more about our Enterprise solution, you can contact our sales team and check our website.
For Enterprise clients with more than 10 million events, you can enable our paying option to keep events for 10 years instead of 24 months. This option will be charged on your usual billing date and corresponds to 20% of the net spent.
➡️ To learn more about this option, you can contact your Customer Success Manager (CSM).
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.