Brevo saves an event every time something happens to one of your emails, such as when an email is sent, delivered, opened, or clicked by a contact. From January 1st, 2025, if your account has accumulated more than 10 million email events, any events older than 24 months will be automatically deleted to maintain platform performance.

Does this policy apply to my account?

The policy only triggers when both conditions are met at the same time:

• Your account has more than 10 million email events, AND
• Some of those events are older than 24 months

Here are a few examples to illustrate:

Which events are affected?

If the policy applies to your account, events older than 24 months will no longer be visible in the following:

• Statistics and reports of your email campaigns.
• Statistics of your transactional emails
• Transactional logs
• Event logs

• The History section on your contacts' details page 

  💡 Good to know

  Only email events are affected. Contact updates, such as contacts being added or removed, will remain visible regardless.

How will I know if my account is affected?

You cannot currently view your exact email event count in Brevo. However, you will be notified both by email and via an in-app banner when:

• Your account reaches 9 million events as an early warning, so you can take action in advance
• Your account exceeds 10 million events and has events older than 24 months, with a 7-day notice before any deletion takes place

How can I keep my data for more than 24 months?

If you need to retain your data for longer, you can:

• Download campaign reports regularly
  Export your campaign reports on a monthly basis to keep a local copy of your data.
  ➡️ To learn more, check our dedicated article Export an email campaign report.
• Export your event data via the API
  Use the webhook history export endpoint to retrieve and store your events externally.
  ➡️ To learn more, check our dedicated developer documentation Export all webhook events.
• Export transactional logs
  Export your transactional logs on a monthly basis to keep a local copy of your data.
  ➡️ To learn more, check our dedicated section in the article Manage your transactional logs and email previews.

• Purchase the extended retention option 

  ✅ Plan availability

  The extended retention option is only available on an Enterprise plan. It is charged at 20% of your net spend and billed on your usual billing date. To activate it, contact your Customer Success Manager.

   The extended retention option allows you to keep your events for 10 years instead of 24 months. 

What about my transactional log retention rules?

You can manage the retention period of your transactional logs to control how long they are stored. However, if your account exceeds 10 million email events, the data retention policy takes precedence, and transactional logs older than 24 months will be deleted even if your custom retention rules are set to a longer period.

➡️ To learn more, check our dedicated article Set a custom retention period for your transactional logs and email previews.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.