Connect your Meta account to Brevo and seamlessly transfer data from Brevo to Meta Ads and enhance your advertising strategy. Meta Ads allows you to run ads on Facebook, Instagram, Messenger, and Audience Network. Sync your Brevo contacts, create custom audiences in Meta Ads, and target new potential customers with similar characteristics to your existing Brevo contacts.

Set up the Meta Ads integration

About the Meta Ads integration

The Meta Ads integration for Brevo is free. It enables you to sync your Brevo segments with corresponding Meta Ads audiences, which you can precisely target with ads across Facebook, Instagram, Messenger, or Audience Network. Additionally, you can create lookalike audiences to reach new potential customers who share characteristics with your existing Brevo contacts.

Before you start

• Ensure your Meta Ads Manager account is correctly set up and connected to your Pages.
• In Brevo, create the segments you want to sync with Meta Ads audiences.
  ➡️ To learn more, check our dedicated articles Create a segment to filter your contacts and What conditions are available to segment my contacts?.
• Gather the following information prior to installation:
  • The credentials for your Brevo account. If you don't have an account yet, you can sign up for free.
  • The credentials for the personal Facebook account connected to your Meta Ads Manager account.

Step 1: Set up the Meta Ads Integration

Begin by setting up the Meta Ads integration:

1. Go to the Meta Ads integration setup page.
2. Name the integration.
3. Click Continue.
4. Click Sync Brevo Segments with Meta Audiences.

Step 2: Connect your Meta account to Brevo

Connect and choose the Meta account you want to connect to Brevo:

1. Click Log in to Meta.
2. In the popup window, log in to the personal Facebook account connected to your Meta Ads Manager account.
3. Select the Pages you want Brevo to access. You can choose to grant access to all current and future Pages or limit it to specific current Pages only.
4. Review the permissions given to Brevo.
5. Click Continue.
   
6. From the Choose Meta Business Portfolio to use dropdown, select the Business Portfolio where you want to sync the segments.

7. If you're asked to accept Facebook's Terms of Service to link Audiences to Brevo, click the provided link and agree to the terms.

8. Click Use this account.

Step 3: Select the Brevo segments and Meta audiences to sync

Select the Brevo segments you want to sync and the corresponding Meta Ads audiences:

1. From the Brevo segment dropdown, select the segment you want to sync.
   
   💡 Good to know

   Brevo segments with fewer than 100 contacts will be rejected, as the minimum number of contacts required to create a Meta custom audience is 100.
2. From the Meta audience dropdown, select the Meta Ads audience where the contacts from your Brevo segments should be synced. If no audience is available, click Create new audience to create a new one in Meta Ads.
3. (Optional) Click Sync another segment to select additional segments and audiences to sync. 
4. Click Map Audiences.

Step 4: Map your Meta Ads audience properties to your Brevo contact attributes

Map your Meta audience properties to your Brevo contact attributes:

1. Use the dropdowns to map the audience properties from the Meta Ads Properties column to the contact attributes from the Brevo Contact Attributes column.
2. (Optional) To ignore an attribute, choose Do not import from the dropdown.
3. (Optional) To create a new attribute:
   1. Select Create a new attribute from the dropdown.
   2. Name the attribute.
   3. Select an attribute type.
   4. Click Create.
4. Click Map Attributes.

Part 5: Set the sync frequency

Manage the frequency at which the integration should sync the contacts in your Brevo segments to your Meta Ads audiences:

1. From the Select a sync frequency dropdown, select the frequency at which the contacts in your Brevo segments should be synced to your Meta Ads audiences. You can choose from one of the following frequencies:
   • 1 day
   • 7 days
   • 30 days
2. Click Set frequency.
   

Step 6: Confirm the consent of your contacts

Before syncing your Brevo segments to your Meta Ads audiences, confirm the consent of your contacts:

1. If you are marketing to contacts in the EEA (European Economic Area) or UK (United Kingdom), click Yes. Otherwise, click No and proceed to Step 7: Sync your Brevo segments and Meta Ads audiences.
   

2. Only contacts who have granted consent for ad targeting can be synced and imported. If your contacts meet this condition, check the I agree to only send audiences to Meta that have granted consent for ad targeting box.
   

   ❗️ Important

   If any contacts don't meet this condition, remove them from your contact list before restarting the integration setup.

Step 7: Sync your Brevo segments with your Meta Ads audiences

Click Save to begin the synchronization of your Brevo segments and Meta Ads audiences. The duration of this process may vary depending on the number of contacts in your Brevo segments.

You will receive a notification in your Brevo notification center 🔔 once the sync is complete.

Step 8: Run ads and track your campaigns' performances

Once the sync of your Brevo segments and Meta Ads audiences is complete, you can begin running ads that target your Meta Ads audiences, as well as new potential customers who share similar characteristics with your existing Brevo contacts. You can then track how your ongoing campaigns perform.

➡️ To learn more, check Meta's Help Center.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.