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Create an SMS campaign [Classic]

If you joined Brevo after March 12th, 2024, a new SMS campaign builder version has been automatically enabled on your account. If you joined before this date, you can try out the new builder from the Campaigns > SMS page!
If you are using the classic SMS campaign builder, check our dedicated article

In this article, we will explain how to create and send an SMS campaign directly from Brevo.

Good to know

  • If this is your first time creating an SMS campaign, make sure your SMS account has been validated. To learn more about how to get your SMS account validated, check our dedicated article Account validation for SMS campaigns.
  • Understand and follow the SMS marketing regulations in your recipient country
  • 🇺🇸🇨🇦 If you are sending an SMS campaign to recipients in the United States or Canada, you have to register for a toll-free number and comply with the United States regulations

  • Brevo strictly prohibits the sending of passwords in readable format or methods that allow recipients to access password-protected content or content requiring authentication such as auto-login links.
  • In addition to sending SMS campaigns directly from Brevo, you can also send them from the Brevo API or some of your plugins.

🖌️ Step 1: Create your SMS campaign

Set up your SMS campaign

  1. To start creating your SMS campaign, go to Campaigns > SMS.
  2. Click on Create an SMS Campaign.
  3. In the Campaign Name field, enter the name of your campaign. This name will only be visible to you (not to your recipients).
    sms_campaign-name_EN-US.png
  4. In the SMS Sender field, enter a personalized name for your sender using up to 11 alphabetic characters or 15 numerical digits.
    Alphabetic characters Numerical digits
    sms_sender-alphabetic_EN-US.png
    💡 Good to know
    Recipients in some countries (including the U.S.) cannot see sender personalization. Instead, the sender appears as a numerical short code. Learn more in our dedicated article Short codes, long codes, and personalized SMS senders.
  5. If you are sending an SMS campaign to recipients in the United States or Canada, enable the Manage compliance for United States feature. If you send an SMS campaign without complying with these regulations, your campaign will not be sent and will be suspended. To learn more, check our dedicated article Always comply with the United States SMS marketing regulations with our compliance feature.
    sms_us-compliance-toggle_EN-US.gif
    💡 Good to know
    If you registered for a toll-free number via Telenyx, you will be able to add an image to your SMS campaign. To learn more, check our dedicated article Add an image to your SMS campaigns (MMS).

Write the content of your SMS campaign

💡 Good to know
An SMS message can have up to 160 characters, including spaces and line breaks. For SMS messages above 160 characters, the length of 1 SMS message changes to 153 characters. For example, if your message has 320 characters, your campaign will be sent as 3 SMS messages (153+153+14 characters).
Special characters (Unicode & emojis) reduce the SMS character limit from 160 to 70 which could increase the overall SMS count.
  1. In the SMS Message field, enter the content of your SMS message.
    ❗️ Important
    You must include an unsubscribe option in all your SMS campaigns. To learn more, check our dedicated article Include an unsubscribe option in your SMS messages.
  2. Optional: personalize your SMS campaign with any contact attributes stored in your Brevo contact list, such as your contacts' names. To learn more, check our dedicated article Personalize your SMS messages with contact attributes.
    sms_content_EN-US.png
  3. Brevo SMS supports GSM characters, Unicode content used in non-Latin alphabets (e.g. Arabic, Russian), and emojis. If your SMS message contains Unicode characters, check the Unicode (supports more languages) option.
    💡 Good to know
    For SMS sent to the Bahamas, India, Indonesia, and Portugal, only GSM characters are supported.

Optional: Add an image to your SMS campaign

This feature is currently available to some users in the U.S.A. who have registered for a toll-free number via Telenyx.

If you enabled the Manage compliance for the United States feature and registered your toll-free number via Telenyx, you will be able to insert an image into your SMS campaign. To learn more, check our dedicated article Add an image to your SMS campaigns (MMS).

SMS_add-imags_EN-US.gif

Optional: Send your SMS campaign in batches

The Send SMS in batches option allows you gradually send your SMS campaigns to your contacts by setting up the number of SMS messages that you want to send per day.

If you select this option, you'll be asked to enter the number of daily SMS messages you want to send and the desired increase percentage per day. We recommend you set the number of daily SMS messages to 3,000, with an increase of 30% per day. You can also choose to add a delay between each batch sent.

sms_batches-sending_EN-US.png

Optional: Send a test SMS

💡 Good to know

The recipients of your test SMS must be existing contacts in your database with a phone number saved in their "SMS" attribute. Learn how to format a phone number in our article Format your contact import file.

Once your SMS campaign is ready, you can choose to send a test SMS to view how it looks. Note that the test SMS will be deducted from your SMS credits

sms_send-test_EN-US.png

👥 Step 2: Select your recipients

💡 Good to know

The recipients of your SMS campaign must be existing contacts in your database with a phone number saved in their "SMS" attribute. Learn how to format a phone number in our article Format your contact import file.

Once you are done creating your SMS campaign, click Next step and choose to send it to one or several contact list(s). You can also choose to exclude certain lists of contacts.

sms_choose-recipients-select-lists_EN-US.gif

Optional: Create a filter

After selecting your recipients, you can choose to apply the following options:

  • Don't send to unengaged contacts: select this option if you do not want to send your SMS campaign to your unengaged contacts. You can customize the criteria for unengaged contacts from the Unengaged Contacts page.
    sms_filter-unengaged_EN-US.png
  • Apply filters on the selected lists: select this option to apply a new or existing filter to your selected lists in order to send your SMS campaign only to contacts who match the filter.
    sms_filter-selected-list_EN-US.png

Once you are done selecting your contacts, click on Update recipient count to view how many contacts you are going to send your SMS campaign to, and click Next step.

⏲️ Step 3: Schedule your SMS campaign

❗️ Important
Mobile carriers do not allow the sending of SMS campaigns between 10 p.m. and 8 a.m. on Sundays and holidays. Be respectful of your contacts and avoid sending SMS campaigns late in the evening.

After reviewing your SMS campaign, click Schedule and choose whether to send it immediately or schedule a date and a time to launch it in the future.

sms_schedule-campaign_EN-US.png

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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