Brevo has a very strict anti-spam policy. Indeed, it is crucial that emails and SMS campaigns and other sorts of solicitation are expected by their recipients and contain only authorized content.
User non-complying with our current Anti-spam Policy risk immediate suspension or restriction of their account, in accordance with the suspension process described in our General Conditions of Use.
Consent of the recipients
Brevo requires its users to ask for the consent of their contacts, according to three points:
- Active : the contact has to check a checkbox to subscribe to the newsletter AND the registration checkbox CAN’T be pre-checked
- Explicit : the contact knows which kind of messages they will receive and for what purpose
You can find all the rules in our Anti-spam policy.
Brevo prohibits promoting illegal content in campaigns sent with Brevo, such as talking about counterfeit products or hacking programs. You'll find a more detailed list on Brevo Anti-Spam Policy.
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