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What is the difference between Brevo and Brevo SMTP?

Brevo is our service for sending newsletters (or emails targeted to many contacts at once) and Brevo SMTP is for sending transactional emails (or custom emails for a single contact).

What is a transactional email? A transactional email is sent as a result of a contact's request or action, such as a purchase confirmation, a reset password email, alerts, etc.

Synergies between Brevo and Brevo SMTP are essentially technical:

  • improve your deliverability
  • hard-bounce pooling and avoid returning an email to a contact that has resulted in a hard-bounce.

With Brevo SMTP, your hard-bounces are automatically imported to your Brevo account to avoid making the same mistakes with your regular newsletters.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.