In this article, we will explain the default email templates available in your Automation workflows and what to update before using them.

A default email template is automatically created when you create an Automation workflow using our workflow templates. You must update it before using it in a workflow to choose your own settings, add your company's information and personalize the design.

Good to know

• You should always update a default email template before using it in a workflow. To learn how to edit an email template, read Edit an email template.
• While you can use our default email templates for some workflows, you can also create your own email templates. To learn how to create an email template, read Create an email template.
• Find more email template examples in our Brevo blog articles (abandoned cart email, welcome email, anniversary email).

Abandoned cart

The default email template for abandoned carts is automatically created when you first select the Abandoned Cart workflow. It contains all the information needed to remind a contact of the products they left behind.

Default template - Detailed Abandoned Cart_##

1. Company logo: replace this placeholder with your own logo.
2. Links to the website: provide links to your own website pages.
3. Placeholder for contact's name + introduction text: include a brief opening appealing to the target audience.
4. CTA button with link to checkout: provide a direct link to get back to the contact's cart.
5. Placeholders to list the products:  during the sending of the email, these placeholders will be automatically replaced by the image, name, price, size, and quantity of the products left behind.

Welcome mail

The default welcome email template is automatically created when you first select the Welcome Message workflow. It contains all the information needed to welcome new contacts who subscribed to receive your emails.

Default template - Welcome Mail_##

1. Company logo: replace this placeholder with your own logo.
2. Welcome image: welcome your new contact with an introductory image, such as a picture of your team.
3. Welcome message: welcome your new contact by introducing your business and showing them the perks of being connected to you.
4. Contact's details and double-opt confirmation: allow your contact to verify they didn't make a mistake when registering and make sure that they want to receive your emails.
5. Blog post examples: give an overview of the content you offer to contacts who subscribe to your emails.
6. Company's information: provide a link to your website, your company's contact information, your social media platforms, etc.

Anniversary date

The default anniversary email template is automatically created when you first select the Anniversary Date workflow. It contains all the information needed to wish your contacts a personalized happy anniversary and offer them a promotional discount.

Default template - Anniversary Date_##

1. Company logo: replace this placeholder with your own logo.
2. Links to the website: provide a link to your own website pages.
3. Birthday or anniversary image: add an image on the theme of birthday celebration and add your own original stamp to it.
4. Birthday or anniversary message: show your contacts that you care by wishing them a happy birthday or a happy anniversary on the day they registered.
5. Promotional discount: offer a discount to your contacts as they're much more likely to treat themselves on their special day.
6. CTA button with link to the website: provide a link to your website.
7. Social media links: provide links to your social media platforms.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.