Integrating Convertful with Brevo


You can easily integrate Convertful forms with your Brevo account to grow and segment your contact list. This tutorial explains how Convertful's highly-customizable, targeted subscription forms can automatically add subscribers to your Brevo contact list.

Convertful offers a drag and drop form builder. You'll be able to present a customized form based on your visitor's behavior. Supported types of forms include: pop-ups, welcome screens, embedded, floating bars and scroll boxes.

Before getting started

You will need to gather the following information prior to setting up the integration:

  • Brevo account credentials. If you don't have one, sign up for free.
  • Copy your Brevo API v3 key. Follow the instructions on how to do so here.
  • Convertful account credentials. If you don't have one, sign up for free.

Connect the integration

First, you’ll need your Brevo API v3 key and then log into your Convertful account. Go to the Integrations tab, then click on the Add Integration button.

A pop up will display. Paste your API v3 key then click on the Connect button.


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Define default list settings

Once your Brevo account is connected, you’ll find each widget can automatically add subscribers to a default list. Confirm or update the default list within settings.


Good to know:  Default settings are not mandatory and you can always specify custom lists manually for each specific widget while editing its button's actions.

Customize form submission actions

Convertful allows you to customize the actions that occur when a contact submits your form.  Customizing these actions determines how Convertful transfers the new contact’s data to Brevo.

To add an action, click the On Submit Actions button, followed by the Add Action button to select the action from the integration-related list:

  • Add subscriber with default settings
  • Add subscriber to list (available for Premium users)
  • Update custom field (available for Premium users)



Sync Convertful's Form Fields with Brevo Contact Attributes

For each field added to your Convertful option widget, a contact attribute will be automatically created in your Brevo account:

  • Email Field > EMAIL
  • First Name Field > FIRSTNAME
  • Last Name Field > LASTNAME
  • Phone Field > PHONE
  • Company Field > COMPANY
  • Site Field > SITE
  • Custom Text Field > TEXT. If there are several Custom Text Field, then attributes will be created as TEXT, TEXT2, TEXT3...
  • Custom Dropdown Field > DROPDOWN
  • Custom Radio Buttons > RADIO
  • Custom Date Field > DATE
  • Agreement Checkbox > AGREEMENT

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Have a question?

If you have a question, feel free to create a ticket in Convertful Support Forum.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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