In this tutorial, you’ll learn how to set up marketing automation with the Joomla package.
With Brevo Automation, you can:
- identify your customers when they visit your website
- track how your customers engage with your site
- use customer information and engagement to automate your follow-up marketing communications via email or SMS.
Before getting started
You will need the following information prior to installation and use:
- Brevo account credentials. If you don't have one, sign up for free.
- Joomla website admin panel access.
- Follow these steps to install the Joomla package.
Setting up marketing automation
First, make sure you have enabled Marketing Automation on your Brevo account. To do so, log in, then go to the Automation tab in the top menu and click on the TRY FOR FREE button.
When you install the Joomla package, the Brevo marketing automation plug-in will automatically be available to use. Now, you simply need to enable it.
From your Joomla admin, on the Brevo Dashboard. Click on the Marketing automation icon.
- Click on the Enable plugin button.
- Click on the Set plugin Tracking ID button. This will retrieve the Marketing Automation tracking ID from your Brevo account.
Monitoring website activity
Now that the Brevo Automation tracker is integrated into your website, all of the pages visited by your contacts will automatically be tracked. You will find these logs in your Brevo account under Automation > Logs > Event logs:
View this guide to learn more about using your Automation logs.
Automating your marketing communications
Automation uses "workflows" to create multi-step marketing experiences for your contacts, such as:
- Send a welcome message to new mailing list subscribers
- Create a series of onboarding emails for new website users
Workflows can also help you manage internal marketing processes, such as:
- Score new leads based on how they behave on your website
- Adding new attributes to your current contacts or moving them to a new list based on a recent purchase
You may trigger the start of a workflow based on many things, including when contacts:
- are identified on your website
- visit a page
- are added to a contact list
- and much more!
Brevo offers ready-to-use workflow templates, or you can get creative and build a custom workflow for your exact needs.
Have a question?
If you have a question or challenge with the Brevo Joomla package, please create a new issue here.
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