In this Getting started with Email campaigns guide, we will provide the initial steps and best practices for sending your first email campaign.

What is an email campaign?

An email campaign is marketing email sent by your business to multiple recipients at once for promotional purposes. This could include a newsletter, or an email that advertises your products or services. Email campaigns can only be sent to contacts who have given you their consent.

➡️ To learn more, check our dedicated article What are the differences between marketing, transactional, and automation emails?.

🛠️ Set up your account

To boost the chances of your email campaigns reaching your recipients' inboxes, it's crucial to set up your account properly. Just follow these two key steps:

1. Use a professional email address.
2. Authenticate the domain linked to your professional email address.

By doing so, you'll greatly improve the delivery success of your emails.

➡️ To learn more, check our dedicated article Getting started with Email deliverability.

👤 Import your contacts to Brevo

Before sending your first email campaign, you should import the contacts who will receive your campaign.

➡️ To learn more, check our dedicated article Getting started with Contacts.

✉️ Create and send your first email campaign

Step 1: Configure the settings of your email campaign

To create your first email campaign, go to Campaigns > Email and click Create an email campaign. Then, configure the settings of your email campaign:

Choose a sender. Choose your recipients. Write the subject line and preview text of your email.

Step 2: Design your email campaign

Click Start Designing to arrange your email campaign by dragging and dropping blocks of content, such as text, images, or buttons.

➡️ To learn more about the Drag & Drop editor, check our dedicated section.

Step 3: Schedule and send your email campaign

Finally, schedule and send your email campaign using one of Brevo's scheduling options:

That's it! You have sent your first email campaign using Brevo. 

➡️ For detailed written instructions, check our dedicated article Create an email campaign.

📊 Analyze your campaign report

After giving your recipients time to engage, you can analyze your campaign report to see how it performed. This report allows you to view key performance metrics, such as opens and clicks, unsubscriptions, soft and hard bounces, and clicked links.

➡️ To learn more, check our dedicated article Access, analyze, and export your email campaign report.

🚀 Take your email campaigns to the next level

• Improve your email campaigns with our best practices
  Email deliverability can be influenced by many factors, such as the quality of your contact database or your technical setup.
  ➡️ To learn more, check our dedicated article Best practices for email deliverability.
  

• Gain efficiency with email templates
  Using pre-designed templates for your email campaigns promotes consistency across all communications, protects your brand image, and saves valuable time.
  ➡️ To learn more, check our dedicated article Create an email template.
  
•  Increase open rates with email personalization
  Create more relevant email campaigns by personalizing them based on contact data, such as name, location, age, and more.
  ➡️ To learn more, check our dedicated article Personalize your emails using Brevo Template Language. 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.