Personalize your SMS messages with contact attributes

Personalizing SMS messages is always encouraged to engage with your contacts and to increase the number of responses.

With Brevo, you can easily personalize your SMS messages with any contact attributes stored in your Brevo contact list. For example, it's possible to insert the full name of your recipients in the messages or add a customized greeting in the content of your SMS messages.

How does personalization with contact attributes work?

Personalizations can be managed by using contact normal attributes that are saved in your Brevo account, such as the last name and first name of your contacts.

During the creation of your message content, you can insert a placeholder that will be automatically replaced by the personalized information stored in each of your recipient contact attributes at the time your SMS is sent:

SMS content SMS sent to your recipients
SMS_contact-attribute-placeholder_EN-US.png SMS_contact-attribute-replaced_EN-US.png
❗️ Important
The ATTRIBUTE you will put between the curly brackets must match the attributes that you have on your contact normal attributes list. Attributes may vary according to the language of your account.

Add contact attributes to my SMS messages

To personalize your SMS messages with contact attributes:

  1. Choose the attribute(s) that you'd like to add to your SMS message from your contact normal attributes list.
  2. Go to Campaigns > SMS.
  3. Create your SMS campaign and access the Message content step.
  4. In the content of your SMS, enter the placeholder {ATTRIBUTE} with ATTRIBUTE being your contact attribute as it is written in your contact normal attributes list.
    For example, if one of your attributes is called FIRSTNAME, write {FIRSTNAME} in your SMS content.
    SMS_contact-attribute-new_EN-US.png
    ❗️ Important
    The attributes used to personalize your SMS content must match the attributes that you have on your contact normal attributes list and be written in uppercase letters.
  5. Continue the configuration of your SMS campaign as you would normally do. To learn more, check our dedicated article Create an SMS campaign.

Congratulations! 🎉 You have personalized your SMS content. The placeholder will be automatically replaced by the personalized information for each recipient at the time your SMS is sent.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

💬 Was this article helpful?

2 out of 4 found this helpful