In this article, we will explain what abandoned carts are and give you an overview of how you can send automatic abandoned cart emails in Brevo.

We have created a series of articles to help you automatically send an abandoned cart email to your customers:

🛒 What is an abandoned cart?

An abandoned cart is a digital marketing term used to refer to a situation in which a potential customer adds products to the shopping cart in your online store but leaves right before completing the purchase. In this case, the products are lying in their cart.

According to Business Insider, over $4 trillion worth of merchandise is abandoned in online shopping carts each year. With so much revenue being lost through abandoned carts, marketing professionals need a solution to recover this revenue. That's where abandoned cart emails come to the rescue!

✉️ What is an abandoned cart email?

The abandoned cart email is a form of automated email. It is sent to customers who abandon their cart to remind them of the products they left behind. An abandoned cart email with a special discount or free shipping, could be all that person needs to make a buying decision.

Here are a few examples of why you should consider sending abandoned cart emails:

Helps in increasing the conversion rate (purchases)
Targets specific buyers with the right content
Improves customer relationships, etc.

🖱️ How can I automatically send abandoned cart emails?

1. Monitor your website and shoppers

If you have already installed the Brevo tracker on your website, added the Identify request to the script, and created your track events, you can directly skip to the next section of this article.

If you have not yet installed the Brevo tracker, added the Identify function, and created your track events, please refer to the dedicated articles:

2. Create an abandoned cart email template

For your email to be fully personalized with the data from each cart, you will need to create and personalize an abandoned cart email template.

To learn how to create an abandoned cart email template, please refer to the dedicated article Part 1: Create an abandoned cart email template.

3. Set up an Abandoned Cart workflow

To automatically send your abandoned cart email to shoppers who leave their cart behind, you will need to set up an Abandoned Cart workflow.

To learn how to set up an Abandoned Cart workflow, please refer to the dedicated article Part 2: Set up an Abandoned Cart workflow.

4. Send abandoned cart emails in different languages (optional)

To send abandoned cart emails in different languages, you will need to create a separate abandoned cart email template and workflow for each language.

To learn how to match your abandoned cart email to your store language, read Part 3: Send abandoned cart emails in different languages (optional).

5. Record a conversion (optional)

To measure your abandoned carts ROI, you need to create a workflow to automatically record a conversion when an abandoned cart is purchased.

To learn how to record a conversion for your abandoned cart, please refer to the dedicated article Part 4: Record a conversion (optional).

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.