The LinkedIn Leads integration lets you automatically sync leads from your LinkedIn Lead Ad Forms into Brevo as contacts in real time. Once set up, any new lead captured on LinkedIn is added to a Brevo contact list of your choice, with form fields mapped to contact attributes automatically.
Set up the LinkedIn Leads integration
About the LinkedIn Leads integration
The LinkedIn Leads integration for Brevo is free and allows you to:
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Sync leads from LinkedIn Lead Ad Forms to Brevo in real time
Automatically add new leads to Brevo as contacts the moment they submit a LinkedIn Lead Gen form. This lets you target them with multi-channel campaigns and manage your relationship with them in one place. -
Map any LinkedIn Lead Gen form to a specific Brevo contact list
Route leads from different forms into different lists so you can segment and target them effectively. -
Map form fields to Brevo contact attributes
First Name, Last Name, and Email are mapped by default. You can map any additional questions from your lead document to existing or new Brevo contact attributes. -
Support multiple forms
Connect several LinkedIn Lead Gen forms, each with its own list and field configuration.
The LinkedIn Leads integration has some limitations:
- One-way sync only: leads flow from LinkedIn to Brevo. Changes made to contacts in Brevo are not reflected back on LinkedIn.
- No historical sync: only leads captured after the integration is activated are synced. Leads submitted before setup will not be imported.
- Email address required: leads without an email address will not be synced as contacts.
Before you start
- You need an active LinkedIn account with access to a LinkedIn Ads account that has at least one Lead Gen Form.
- Make sure you have a Brevo contact list ready to receive the synced leads. To learn more, check our dedicated article Create a contact list.
Set up the LinkedIn Leads integration
Follow the steps below to connect your LinkedIn account and start syncing leads into Brevo:
- In Brevo, click the account dropdown and select Integrations.
- Search for the LinkedIn Leads integration and select it.
- Click Set up integration.
- Enter a name for your integration.
- Click Sync Leads from LinkedIn Ads to Brevo to begin the setup.
Step 1: Connect your LinkedIn account to sync leads
- Click Log in to LinkedIn.
- Sign in with your LinkedIn credentials and authorize Brevo to access your LinkedIn Ads data.
- Once connected, click Continue.
Step 2: Select your LinkedIn Ads account
- From the dropdown, select the LinkedIn Ads account you want to sync leads from.
- Click Use this ad account.
Step 3: Map your LinkedIn Lead Gen form fields to Brevo
- From the LinkedIn lead document dropdown, select the LinkedIn Lead Gen form you want to sync.
- From the Brevo contact list dropdown, select the contact list where synced leads will be added.
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Under the LinkedIn lead document questions and Brevo contact attributes columns, map each form field to its corresponding Brevo contact attribute.
💡 Good to knowIf the corresponding Brevo contact attribute doesn't exist yet, select Create a new attribute from the bottom of the dropdown. - (Optional) To sync another LinkedIn Lead Gen form, click Add lead document and repeat steps 1 to 3.
- Click Save mapping and continue.
Step 4: Activate the integration
- Review your configuration.
- Click Save and activate.
Your integration is now active. New leads submitted through the selected LinkedIn Lead Gen form will be synced to Brevo in real time.
⏭️ What's next?
Now that your leads are syncing into Brevo, you can start turning them into customers:
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Getting started with Deals
Track and manage your leads through a sales pipeline -
Getting started with Automations
Automatically send a welcome email or follow-up sequence the moment a new lead is added -
Send one-to-one emails from Brevo
Reach out personally to high-priority leads directly from Brevo
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.