Best practices for WhatsApp messages

In this article, we will cover the best practices to create WhatsApp messages.

Best practices for creating WhatsApp messages

All messages must first be approved by Meta. We recommend you follow these best practices to increase the chances of getting your messages approved by Meta:

  1. Create simple and concise messages that will convey the information clearly to the users.
  2. Proofread your content for spelling and grammar before sending it for approval. Messages with misspellings or grammatical errors will get rejected.
  3. Make sure you include a valid URL. A valid URL is a full URL with a domain that belongs to your business and starts with HTTP(S). For example, a valid URL would be use short links such as, tinyurl, etc., or direct links to WhatsApp ( because they are known to obscure the intended link destination. 
  4. The language selected must match the content of your message. If you select Spanish as the message template language but the content is in English, your message will be rejected.
  5. Transactions must comply with the WhatsApp Commerce Policy. When you offer goods or services for sale, all messages and media related to your goods or services, including any descriptions, prices, fees, taxes and/or any required legal disclosures, to constitute transactions. 
  6. Messages must comply with the WhatsApp Business Policy. Do not request sensitive identifiers from users (individual payment card numbers, financial account numbers, National Identification numbers, etc.). You also cannot offer coupon codes or free gifts, upsell, or send cold-call messages via WhatsApp.
  7. Messages should not contain any abusive content or threatening content.

Failure to adhere to these can result in rejection of the message.

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