The Send at best time option is powered by Aura, Brevo's AI-powered assistant, and is available for emails sent from Campaigns and Automations. Aura analyzes engagement data to determine the optimal sending time for each contact, maximizing the chances that your emails will generate engagement.
Good to know
- The Send at best time feature is unavailable if you:
- Created an A/B test email campaign.
- Activated the Dedicated IP warm-up option.
- Activated the Anonymous email tracking option.
- For email campaigns, if you have activated the Frequency cap, your email will be delivered at the optimal time for each contact on your chosen date. The frequency cap is applied at the start of sending, and affected contacts will be skipped.
How is the best time determined?
When sending an email from Campaigns or Automations, the Send at best time option allows you to select a date when Aura, Brevo's AI assistant, will use data science to determine optimal sending times based on contact engagement data. All recipients will get the email within 24 hours.
Aura learns from each campaign you send, and over time, the best time for each contact becomes more precise. For contacts who have never received an email campaign from you before, the best sending time will be determined differently depending on your situation:
The best sending time will be based on:
- Your average opens and clicks
Aura analyzes the average open and click rates from your previous campaigns to identify patterns in recipient engagement. -
Weekdays
Aura analyzes engagement across different weekdays to find trends indicating which days result in higher engagement for your audience. - Your overall average
Aura calculates an overall average of engagement metrics across all your past contacts and campaigns.
The best sending time will be based on the Brevo average.
Aura uses aggregate data from Brevo to analyze overall trends from emails sent by other users to determine the best sending times. However, for best results, we recommend that you use the send time optimization option after sending at least a few email campaigns.
Send an email with the Send at best time option
- Create an email campaign and complete all the configuration steps until Preview & Test.
- Click Schedule.
- Select Send at best time to maximize your campaign’s results:
Simply choose the date on which to send your campaign and click Send at best time.
On that day, Aura, Brevo's AI-powered assistant, will use data science to determine when your contacts are most likely to engage and will send your emails at that time. All contacts will receive the email within 24 hours.
- Choose the date on which to send your campaign.
- Click Send at best time.
- Create an automation.
- Add a Send an email action to your workflow.
- Scroll down to the Additional settings of the Send an email action, and click Edit settings.
- In the Email sending time section, activate the Set up when to send the email option.
- From the drop-down list, select At best time.
- Click Save options.
- Continue the setup of your Send an email step and click Save.
A separate automation log entry will be recorded when an email is set to be sent at best time, and another one when the message is actually sent.
Congratulations! 🎉 Your email will be sent at the most opportune time for each of your recipients, maximizing its chances of being opened.
❓FAQs
Can I use "Send at best time" to send a campaign on the current day?
Yes, you can but if the best time has passed for some contacts, the message will be sent on the next day within 24 hours. However, for time-sensitive campaigns, such as webinars or event registrations, it is recommended to use the Send now or Schedule for later options.
Can I use "Send at best time" for my first Brevo campaign?
We recommend using the Send now or Schedule for later option when sending your first campaign. Aura will learn from your campaign’s engagement to determine the optimal send time for future campaigns.
⏩ What's next?
🤔 Have a question?
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