Once you have sent your push campaign, you can review it to gain insight and manage it to make your next campaigns even more impactful.
🔎 Review your push campaigns
From the push campaign listing, you can see all your saved, sent, or scheduled push campaigns. You can filter your campaigns by status or search for a specific one.
Overview
From the push campaigns listing, you can review the main statistics relating to your campaigns:
- Your campaign's status: sent, scheduled, or draft.
- The scheduled date for your campaign, if you've decided to schedule it, or what date your campaign was last sent.
- Receipts is the number of times your push notification has been received on your contacts' devices.
- Clicks shows the number of clicked push notifications.
- Click-through rate shows the percentage of clicked push notifications out of the number of received push notifications.
You can manage each sent campaign by clicking the three-dot icon next to it to:
- Duplicate the campaign.
- Access the detailed analytics of the campaign.
- Add to a folder.
- Delete the campaign.
Performance
To access more detailed analytics:
- Click the three-dot icon on your campaign.
- Click Details.
The Performance section provides detailed analytics of your push notifications.
There are two sets of metrics on the Overview page:
- metrics with no grouping, that is to say, by notification,
- metrics that are grouped by contacts, that is to say, by unique subscriber.
The following tables show the metrics available by default in the Overview page and a short description for push notifications.
| No grouping | Group by contacts | ||
|---|---|---|---|
| Metric | Description | Metric | Description |
| Sent notifications | Number of notifications successfully sent to push servers | Notified subscribers | Number of devices that subscribed to push notifications |
| Confirmed receipts | Number of notifications acknowledged by the targeted devices | Confirmed recipients | Number of devices that acknowledged at least one notification |
| Clicked notifications | Number of notifications clicked | Clicking subscribers | Number of devices that clicked on a notification |
| Capped notifications | Number of notifications that capping prevented from getting sent | Capped subscribers | Number of devices that capping prevented at least once from getting this notification |
| Failed notifications | Number of notifications that were rejected by push servers | Failed subscribers | Number of devices that were rejected at least once by push servers |
You can choose which metric to show, select a date range, and even add your own metrics.
Push contacts
As soon as someone allows their browser or mobile device to subscribe to your push notifications when they visit your website or Android or iOS app, they will become anonymous contacts in your Brevo account. If an anonymous contact creates an account on your website or app or logs into an existing account, their details can be synced from your website or app and they will no longer be anonymous.
If you are using the WordPress plugin, this sync is automatic. Otherwise, you should add an extra call to the tracker API using the Brevo.identify() method. To learn more, check our developer documentation.
To learn more, check our dedicated article About anonymous contacts.
⏭️ What's next?
🤔 Have a question?
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