In this article, we will explain the differences between the previous Advanced Search and Segmentation feature and our new Segments feature.
Improved design and wording
| Advanced Search and Segmentation |
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| Segments |
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Segments come with a new design which gives you more flexibility and allows you to create more modular segments. You now have a clearer view of the different conditions available, and you can use the search bar to quickly find the one you're looking for.
The wording has also been improved and simplified in all languages so that segments are easily understandable, even if they contain multiple conditions.
More segmentation options
The new Segments feature offers more segmentation options for you to go even further and be able to segment your contacts even more precisely.
Here are some examples of new segmentation conditions, operators, and parameters:
Conditions
The new segmentation supports more conditions to segment your contacts and is based on the apps you've enabled on your Brevo account, which means that some conditions might not be available if you've not enabled the corresponding app.
| Advanced Search and Segmentation | Segments |
|---|---|
| Contact details (name, email address, contact list, etc.) |
Contact details (name, email address, contact list, etc.) |
| Email (opens, blocklists, bounces, etc. for email campaigns only) |
Email (subscribed/blocklisted, opened/not opened, soft bounced, etc., for email campaigns and transactional emails) |
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CRM (contact owner, next task) |
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WhatsApp (subscribed/blocklisted, opened/not opened, etc.) |
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| Web push (subscribed/blocklisted) | |
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Ecommerce (order placed/no order placed, article added to cart/no article added to cart) |
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Website (webpage visited/not visited) |
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Meetings (meetings booked/canceled, etc.) |
Operators for contact details
The new segmentation supports more operators for contact details to narrow your search even further.
| Advanced Search and Segmentation | Segments |
|---|---|
| Contains | Contains |
| Does not contain | Does not contain |
| Is identical to | Replaced by Is equal to |
| Is different from | Replaced by Is not equal to |
| Is equal to | Is equal to |
| Is not equal to | Is not equal to |
| Starts with | Starts with |
| Does not start with | Does not start with |
| Ends with | |
| Does not end with | |
| Is empty | |
| Has any value |
More date parameters
The new segmentation supports more parameters when specifying a date or period of time for a condition.
| Advanced Search and Segmentation | Segments |
|---|---|
| Whenever | Over all time |
| Between 2 dates | Fixed period |
| Between | Before |
| In the last | In the last |
| Exact date | |
| After | |
| More than |
More precise email parameters
The new segmentation supports more precise parameters when using an email condition to narrow your search even further.
| Advanced Search and Segmentation | Segments |
|---|---|
| Unique opening/click | |
| Multiple openings/clicks | |
| Delivered > Yes/No | |
| Exactly | |
| Is not equal to | |
| At least | |
| More than | |
| At most | |
| Less than |
Better management of segments
You can now easily create and manage all your segments from the Segments page:
Segments can be duplicated and organized by categories. Filters couldn't (could only be edited and deleted). You can now quickly view the conditions in a segment, whereas before, you had to open the filter (multiple clicks needed).
Comparisons
| Advanced Search and Segmentation |
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| Segments |
| Advanced Search and Segmentation |
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| Segments |
| Advanced Search and Segmentation |
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| Segments |
FAQs: New segmentation and old search filters
You can still use custom attributes with Segments. All existing and new custom attributes are available in the list of conditions you can choose from.
Your filters and dynamic lists are now available as non-editable segments and stored under the Archived Filters and Dynamic Lists Filters categories. They are updated in real-time like any other segment, and you can use them to segment the recipients of an email campaign, as an entry point in a workflow, etc. If you need to edit them, you will need to recreate them as a new segment and replace them anywhere they might be used. To learn more, check our dedicated article Can I still use my previously saved filters and dynamic lists in the new contact listing page?.
Existing workflows using filters will not be impacted, and you can still use your previously saved filters in Automation. However, we recommend you use segments for all your new workflows.
⏩ What's next?
- Understanding the difference between lists and segments
- About segments
- Create a segment
- Examples of segments
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.