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Limit your marketing pressure with email overload prevention

❗️ Important
Email overload prevention is only available for Enterprise plan users. Upgrade your plan now to enable it.

Reducing the number of emails you send to your contacts can help your messages stand out and limit the marketing pressure on your contacts. Email overload prevention allows you to skip emails sent through your automations during a chosen period if your contacts have already received another marketing email from you. 

What is marketing pressure?

Imagine you activated several automations with different Send an email steps, your contacts may receive many emails from your brand.

Look at what their inbox could look like without the email overload prevention rule 👉.

This could be perceived as harassment from your brand leading to customer fatigue, unsubscribing, marking emails as spam, and damaging your reputation.

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➡️ Enable the email overload prevention rule to avoid the above situation and skip the emails you want if your customer has already received an email from you a few hours or days before 🤩.

✅ Part 1: Enable Email overload prevention  

❗️ Important
The email overload prevention rule is global, which means that if you enable the email overload prevention rule to a specific email in an automation, it will be skipped if your contact performs an action that triggers the sending of an email or if they have already received any marketing email from you. 

You first need to enable the email overload prevention rule for your account. To do so: 

  1. Click your name on the top-right side of the screen.
  2. Access Senders, Domains & Dedicated IPs.
  3. Click the Email overload prevention rule section.
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  4. Toggle the Reduce the email overload of your contacts option. Brevo will continue to send transactional emails during this period. Only marketing emails sent through automations can be skipped. 
    💡 Good to know
    Enabling email overload prevention doesn't automatically skip your marketing emails. We decided to give you the liberty to choose which emails you want to skip, so you must define them one by one when creating your automations. 
  5. Define the period during which you want to skip sending marketing emails to your contacts. By default, the defined period is 12 hours, but you can change it to a max of 720 hours or 30 days.
    ❗️ Important
    The email overload prevention rule is global. It considers any emails sent with your account (Automation, Campaigns, API). The emails for which you enable the email overload prevention rule will be skipped if your customers have already received an email from you through an automation, email campaign, or API. 
    enable-define-email-overload-rule_EN-US.gif
    💡 Good to know
    Brevo will continue to send transactional emails during this period. Only marketing emails sent through automations can be skipped. 
  6. Click Validate the period

Now that you have enabled the email overload prevention rule, you must choose which emails you want to skip in your automations ⬇️.

🫵 Part 2: Choose which emails you want to skip 

Now that you have enabled the email overload prevention rule, you have to choose which emails you want to skip in each automation. To do so: 

  1. Go to Automation.
  2. Create an automation or edit an existing one.
    edit-create-workflow-automation_EN-US.png
  3. Add a Send an email step or edit an existing one. This will be the email that will be skipped if your contacts.
    edit-create-automation_EN-US.png
  4. In the Send an email action settings, select the email template you want to use for this action, and check the extra actions you need. 
  5. Toggle the Skip sending this email to reduce the email overload of your contacts option.
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  6. Optional: Edit the skipping period in your sending settings
  7. Click Ok to validate this action.

Congratulations! Your email will now be skipped if your contact already received one of your emails during the timestamp you defined. You can repeat the steps above for each email you want to skip. 

You are reducing the number of emails that your contacts may receive 🤩. By choosing quality over quantity, you are increasing your email's deliverability and impact, but also your customers' engagement 🚀.

❓Can I pause or disable the email overload prevention rule? 

If you want to pause or disable the email overload prevention, go to the Email overload prevention rule section and set the period during which you want to skip the emails to 0. This will allow you to keep the feature toggled on in your automations while pausing the feature. No emails will be skipped.

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❗️ Important
If you toggle off the email overload prevention rule, all the emails for which you toggled the email overload prevention rule in your automations will automatically be toggled off, making you lose their email overload configuration. We highly recommend pausing this feature by setting the skipping period to 0. 

❓What is the difference between Delay time and Email overload prevention? 

The Delay time feature can be enabled in the general settings of Campaigns and concerns only emails sent through Campaigns. The Delay time feature doesn’t skip the sending but adds a delay between one sending and another.

The email overload prevention feature can be enabled at your account level, and concerns the skipping of emails sent through automation. The email overload prevention feature skips the sending of emails sent through automation for contacts who already received any marketing email from your account in a defined timestamp.

Both features work independently. The email overload prevention feature focuses on every email sent (Automation, Campaigns, API), while the Delay time feature focuses on emails sent through Campaigns only. 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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