Comply with the United States SMS marketing regulations with our compliance feature

Most countries put regulations in place to protect customers from unsolicited text messages. The United States has strict SMS marketing regulations that you have to follow to prevent your SMS campaign from being blocked by mobile carriers. This is why we enabled the manage compliance for the United States feature to make it easier for you to comply with two strict SMS marketing regulations for the United States. 

What is the manage compliance feature? 

The manage compliance feature is a toggle option that displays when creating your SMS campaigns. It makes it easier for you to comply with two strict and mandatory SMS marketing regulations for the United States:

  • Organization prefix 
    The organization prefix is your business name or any word or phrase that will help your customers understand where the message is coming from and identify your business. It is mandatory and required by U.S. mobile carriers. Usually, when sending bulk SMS messages, most providers send them through a shortcode, which means your contacts won’t know it is coming from you. A recipient who knows who they received a text message from is more likely to pay attention and read it
  • Unsubscribe instructions
    Unsubscribe instructions are the opt-out words or phrases at the end of your SMS campaign that give your recipients the option to unsubscribe from your future communications. By providing clear unsubscribe instructions to your recipients, you reduce the risk of having your number blocked by recipients or mobile carriers, which could result in hard bounces that hurt your sender's reputation. U.S. mobile carriers require you to provide clear unsubscribe instructions that contain the keyword STOP at least every 5 SMS Campaigns. If you do not provide clear unsubscribe instructions, you may receive fines and be permanently blocked by mobile carriers

❓What if I send my SMS campaign to U.S. phone numbers without the manage compliance feature?

If you try to send your SMS campaign to recipients from the United States and decide to toggle off the Manage compliance for the United States feature, your campaign will not be sent and will get suspended with the following error message: 

important.png Your campaign is suspended as you attempted to send to US recipients without following the United States compliance.

Before you start

Before sending SMS messages to your customers, ensure you:

  • Understand and follow the SMS marketing regulations in your recipient country
  • Follow our best practices to ensure the best SMS deliverability.
  • If you are sending SMS campaigns or transactional SMS to recipients in the United States or Canada, you have to register for a toll-free number and comply with U.S. regulations.
    ❗️ Important
    Since January 31, 2024, SMS messages to countries requiring a toll-free number will be unavailable until your registration is approved. Register early to prevent disruption as the process can take up to 4-6 weeks due to third-party processes beyond our control. You will receive updates on your registration status directly in your Brevo notification center and by email. 

👮 Enable the manage compliance feature

  1. Go to Campaigns > SMS.
  2. Create your SMS campaign and access the Message content step.
  3. In the Options section, toggle the Manage US compliance option. 
  4. In the Organization prefix field, enter your business name to help your recipients know from whom they received an SMS and identify your business. The organization prefix is automatically displayed in the SMS message field. 
  5. In the Unsubscribe instructions field, enter clear unsubscribe instructions to your recipients, such as Send STOP to unsubscribe. Your unsubscribe instructions have to contain the keyword STOP. The unsubscribe instructions are automatically displayed in the SMS message field. SMS_manage-compliance-option_EN-US.png
    ❗️ Important
    The Organization prefix and Unsubscribe instruction characters are included in the 160-character count allowed for sending an SMS campaign. The countdown is visible under the SMS message field. 
  6. Continue the configuration of your SMS campaign as you would normally do. To learn more, check our dedicated article Create an SMS campaign.

Congratulations! 🎉 You are now compliant with the United States SMS marketing regulations! 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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