Brevo has a number of default deal attributes where important information about your deals is stored:
Name | Type | Description |
Amount | Number | The total value of the deal. |
Close date | Date | The date the deal was closed. |
Closed lost reason | Text | A more detailed explanation of the reason why the deal was lost. |
Closed won reason | Text | The reason why the deal was won. |
Deal description | Text | A brief description of the deal. |
Name (required) | Text | The name that was given to the deal. |
Deal owner (required) | Brevo user |
The Brevo user that the deal is assigned to. You can specify a deal owner using their name, email address, or contact ID. If you don't include a deal owner in your import file, the owner of your Brevo account will be the default deal owner. |
Deal stage (required) | Category |
The stage in your sales pipeline used to track the progress of the deal (e.g. New, Qualifying, In negotiation, Won, Lost, etc.) If you don't include a deal stage in your import file, the default deal stage will be New. |
Lost reason | Category | The reason why the deal was lost. You can edit this attribute to customize the available reasons. |
Pipeline (required) | Category | Indicates the current pipeline the deal is on. |
Some are also automatically updated by Brevo, and therefore, you cannot edit their value:
Name | Type | Description |
Created at | Date | The date the deal was created in Brevo. |
Last activity date | Date | The last time an activity was performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.). |
Last updated date | Date | The last time any attribute of the deal was updated. |
Number of activities | Number | The number of activities performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.). |
Number of contacts | Number | The number of contacts associated with the deal. |
Owner assign date | Date | The date the deal was assigned an owner. |
Stage updated at | Date | The last time the deal's stage was updated. |
Based on your business needs, you can create additional custom attributes. To learn more, check our dedicated article Create and manage custom attributes for deals and companies.
⏩ What's next?
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.