Brevo has a number of default deal attributes where important information about your deals is stored:
| Name | Type | Description |
| Amount | Number | The total value of the deal. |
| Close date | Date | The date the deal was closed. |
| Closed lost reason | Text | A more detailed explanation of the reason why the deal was lost. |
| Closed won reason | Text | The reason why the deal was won. |
| Deal description | Text | A brief description of the deal. |
| Name (required) | Text | The name that was given to the deal. |
| Deal owner (required) | Brevo user |
The Brevo user that the deal is assigned to. You can specify a deal owner using their name, email address, or contact ID. If you don't include a deal owner in your import file, the owner of your Brevo account will be the default deal owner. |
| Deal stage (required) | Category |
The stage in your sales pipeline used to track the progress of the deal (e.g. New, Qualifying, In negotiation, Won, Lost, etc.) If you don't include a deal stage in your import file, the default deal stage will be New. |
| Lost reason | Category | The reason why the deal was lost. You can edit this attribute to customize the available reasons. |
| Pipeline (required) | Category | Indicates the current pipeline the deal is on. |
Some are also automatically updated by Brevo, and therefore, you cannot edit their value:
| Name | Type | Description |
| Created at | Date | The date the deal was created in Brevo. |
| Last activity date | Date | The last time an activity was performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.). |
| Last updated date | Date | The last time any attribute of the deal was updated. |
| Number of activities | Number | The number of activities performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.). |
| Number of contacts | Number | The number of contacts associated with the deal. |
| Owner assign date | Date | The date the deal was assigned an owner. |
| Stage updated at | Date | The last time the deal's stage was updated. |
Based on your business needs, you can create additional custom attributes. To learn more, check our dedicated article Create and manage custom attributes for deals and companies.
⏩ What's next?
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