What are the default deal attributes?

Brevo has a number of default deal attributes where important information about your deals is stored:

Name  Type  Description
Amount  Number The total value of the deal.
Close date  Date The date the deal was closed.
Closed lost reason Text A more detailed explanation of the reason why the deal was lost.
Closed won reason Text The reason why the deal was won. 
Deal description Text A brief description of the deal.
Name (required) Text  The name that was given to the deal.
Deal owner (required) Brevo user

The Brevo user that the deal is assigned to. You can specify a deal owner using their name, email address, or contact ID.

If you don't include a deal owner in your import file, the owner of your Brevo account will be the default deal owner.

Deal stage (required) Category

The stage in your sales pipeline used to track the progress of the deal (e.g. New, Qualifying, In negotiation, Won, Lost, etc.)

If you don't include a deal stage in your import file, the default deal stage will be New.

Lost reason Category The reason why the deal was lost. You can edit this attribute to customize the available reasons.
Pipeline (required) Category Indicates the current pipeline the deal is on. 

Some are also automatically updated by Brevo, and therefore, you cannot edit their value:

Name  Type  Description
Created at  Date The date the deal was created in Brevo.
Last activity date Date The last time an activity was performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.).
Last updated date Date The last time any attribute of the deal was updated.
Number of activities Number The number of activities performed on the deal (e.g., calling an associated contact, updating the deal in a new stage, taking a note, creating or closing a task, etc.).
Number of contacts Number The number of contacts associated with the deal.
Owner assign date Date The date the deal was assigned an owner.
Stage updated at Date The last time the deal's stage was updated.

Based on your business needs, you can create additional custom attributes. To learn more, check our dedicated article Create and manage custom attributes for deals and companies.

⏩ What's next?

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