Do I need to add an unsubscribe link to my emails?

An unsubscribe link is a link within an email that allows your contacts to cancel their subscription when they don't want to receive your emails anymore.

Email campaigns and transactional emails are not subject to the same regulations regarding unsubscribe links:

Email campaigns Transactional emails

When sending bulk or promotional emails, such as email campaigns, it is mandatory to give the recipients a clear and easy way to unsubscribe from the mailing list. This is a legal requirement in most countries and applies to all types of contact lists (B2B and B2C). It is also an easy way to protect your deliverability and avoid being marked as spam by contacts who are trying to unsubscribe from your emails.

If you try to send an email campaign without an unsubscribe link, Brevo will automatically add a footer with an unsubscribe link at the bottom of your email. 

💡 Good to know

To ensure that contacts have an easy way to unsubscribe from emails, some ISPs like Gmail will add their own unsubscribe link to the top of emails. This feature is called list-unsubscribe or one-click unsubscribe.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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