Tags help you group and identify your email, SMS, WhatsApp, and Push campaigns based on custom criteria that matter to you, like audience segments, campaign goals, languages, or markets. You can use them across different types of campaigns to keep everything organized and easy to find.

What are tags?

Tags are custom labels that help you better organize, filter, and analyze your campaigns. They can be used with email, SMS, WhatsApp, and Push campaigns, and you can assign multiple tags to a single campaign.

While folders let you group campaigns at a high level, tags provide a more detailed way to organize your content. Think of folders as your first level of organization, and tags as additional labels you can use to sort campaigns by criteria like audience, language, purpose, or market. This makes it easier to find specific campaigns later and to segment contacts based on their interactions with tagged campaigns.

Expand the following accordion to view examples of tags you can use for your campaigns:

Create a tag

You can create a tag from several places in Brevo, such as while creating a new campaign or directly from the Manage tags page.

To create a tag:

1. Choose one of the following methods:
   • While creating a new campaign (Email, SMS, WhatsApp, or Push)
     Create a new tag directly during the campaign creation process.
     
   • From the Manage tags page
     Add a new tag under the Tags column or within an existing tag group.
     
   • From the Campaigns page
     Open the Select tags dropdown and create a new tag from there.
     
2. Name your tag.
3. (Optional) Add it to a tag group to organize it with tags from the same category.
4. Choose a color to help visually categorize your tags.

5. Click Save tag.
   

Your new tag has been created. 

Assign tags to a campaign

Assign tags to a new campaign

To assign tags to a new campaign:

1. Create a new campaign. To learn more, check our dedicated articles on creating Email, SMS, WhatsApp, and Push campaigns.
2. From the campaign's settings, select the tags you want to assign to it. You can select one or multiple tags.
   
   
   💡 Good to know

   You can also create a new tag from there by clicking Create tag in the dropdown.

Your campaign will be assigned the tags you selected.

Assign tags to existing campaigns

You can assign tags to a single campaign or to multiple campaigns at once. Select the tab that corresponds to the method you want to use:

Remove a tag from a campaign

You can easily remove a tag you've assigned to a campaign.

To remove a tag from a campaign:

1. Go to Campaigns.
2. Select the tab that corresponds to the type of campaign you want to access (Email, SMS, WhatsApp, or Push).
3. Click the cross icon ❌ on a tag to remove it from the campaign.
   

The tag has been removed from the campaign.

Filter and segment using tags

Use tags to easily filter campaigns and segment contacts based on their interactions with tagged campaigns.

Filter your campaigns by tags

Once you've tagged your campaigns, you can use those tags to filter your campaigns.

To filter your campaigns by tag:

1. Go to Campaigns.
2. Select the tab that corresponds to the type of campaign you want to access (Email, SMS, WhatsApp, or Push).
3. Open the Select tags dropdown.
4. Select the tags you want to use to filter your campaigns.
   

Your campaign list now only displays the campaigns that have been assigned the selected tags.

Segment your contacts by tags

Once you've tagged your campaigns, you can use those tags to segment contacts based on their interactions. For example, you can identify subscribers who received specific types of campaigns, such as those tagged with both "VIP" and "Reactivation".

To segment your contacts by tags:

1. Go to Contacts.
2. Click Add filter.
3. Select the category that corresponds to the type of campaign your contacts interact with (Email, SMS, WhatsApp, or Push).
   
4. Select the condition you want to segment contacts with (e.g., "Email opened").
5. Click Choose which emails/campaigns.
6. Select the tag filter.
   
7. Select the tags you want to use to segment your contacts.
   

Your contact list now only displays the contacts who correspond to the segment you've created.

Group tags

You can create groups to organize your tags into similar categories. For example, you could create a group called "Language" to organize all your tags related to languages (e.g., FR, EN, ES).

Create a tag group

To create a tag group:

1. Go to the Manage tags page.
2. Under the Tags groups column, click Create group.
   
3. Name your tag group.
4. Click the checkmark icon ☑ to confirm.
   
5. (Optional) Drag and drop the tag group where you want in the Tags groups column to reorder it.
   

Add tags to a group

You can add tags to a group in the following ways:

• Click Add tag within the tag group to create a new tag directly inside it.
  
• Drag and drop a tag from the Tags column or from another group into the desired tag group.
  
• Click the three dots icon next to a tag, select Move to group, and select the desired tag group.
  

Delete a group

Deleting a group is irreversible. You can choose to delete the tag group only, or the tag group and the associated tags. If you choose to delete the associated tags, they'll be removed from all your campaigns, and you won't be able to filter campaigns or segment contacts using those tags anymore.

To delete a group:

1. Go to the Manage tags page.
2. Next to the group you want to delete, click the three dots icon and select Delete.
   
3. Select if you want to:

   • Delete the tag group only, or

   • Delete the tag group and its associated tags.

4. Click Delete tag group.
   

The group has been deleted.

Manage tags

You can find and manage your tags directly from the Manage tags page. 

Edit a tag

You can edit a tag's name, group, and color.

To edit a tag:

1. Go to the Manage tags page.
2. Next to the tag you want to edit, click the three dots icon and select Edit.
   
3. Edit the tag's name, group, and color, as needed.
4. Click Save.
   

Your tag has been updated with the new information.

Reorder tags

To reorder tags:

1. Go to the Manage tags page.
2. Drag and drop a tag where you want to reorder it. You can move it within the Tags column or into a specific group in the Tags groups column.
   
3. Repeat step 2 for all the tags you want to reorder.

Your tags have been reordered.

Delete a tag

Deleting a tag is irreversible. The tag will be removed from all your campaigns, and you won't be able to filter campaigns or segment contacts using this tag anymore.

To delete a tag:

1. Go to the Manage tags page.
2. Next to the tag you want to edit, click the three dots icon and select Delete.
   
3. Click Delete tag to confirm.

Your tag has been deleted.

⏭️ What's next?

• Create and use tags in your transactional emails
• Organize your campaigns and templates with folders

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