Get instant insights on your Brevo campaigns, understand your audience, and create draft content, all through natural conversation with Claude. No more switching between tools to find the data you need.
About the Brevo connector for Claude
The connector is available on the web, desktop, and mobile versions of Claude. It allows you to:
- Get instant insights on your email and SMS campaign performance
- Look up contacts, explore contact lists, and understand your segments
- Generate templates and campaign drafts using Claude's AI and save them directly to your Brevo account
Here's a full breakdown of what Claude can and cannot do with each feature:
| Feature | Read | Create (draft only) | Send / Schedule / Delete |
|---|---|---|---|
| Email campaigns | Yes ✅ | Yes ✅ | No ❌ |
| Email templates | Yes ✅ | Yes ✅ | No ❌ |
| SMS campaigns | Yes ✅ | Yes ✅ | No ❌ |
| A/B test results | Yes ✅ | No ❌ | No ❌ |
| Contacts | Yes ✅ | No ❌ | No ❌ |
| Contact lists | Yes ✅ | No ❌ | No ❌ |
| Segments | Yes ✅ | No ❌ | No ❌ |
| Account details | Yes ✅ | No ❌ | No ❌ |
Set up the Brevo connector for Claude
To connect Brevo to your Claude account:
- In your Claude account, click Customize.
- Go to Connectors.
- In the search bar, type brevo.
- Select the Brevo connector.
- Log in to your Brevo account to authorize the connection.
- Review the requested permissions and click Authorize. You'll be redirected back to Claude.
The Brevo connector for Claude is now active and ready to use.
Use the Brevo connector for Claude
In the Claude chat window, type your prompt and press Enter. If you're not sure what to ask Claude, here are a few prompts to get you started:
-
Analyse campaign performance
"How did my last 5 email campaigns perform? Which subject lines had the highest open rates?" -
Get A/B test results
"What were the results of the A/B test on my last newsletter? Which variant won and by how much?" -
Explore contacts and audiences
"Find contacts who signed up in the last 30 days but haven't received a campaign yet." -
Look up a contact
"What lists is sophie@example.com subscribed to, and when did she last open one of our emails?" -
Create a draft email campaign
"Based on my top-performing campaigns, draft an email campaign for our summer sale targeting my Newsletter subscribers list." -
Generate an email template
"Create an email template for a win-back campaign with a hero section and a CTA button." -
Draft an SMS campaign
"Write and save a draft SMS campaign for our weekend flash sale targeting my VIP list."
| Prompt used in Claude | Draft campaign created |
|---|---|
Best practices with the Brevo connector for Claude
For best results, you should always:
- Mention time ranges when asking about performance (e.g., "in the last 30 days" or "in Q1")
- Name the list or segment you want to target when asking Claude to create a campaign draft
- Always review any draft in your Brevo account before sending
Disconnect the Brevo connector for Claude
Disconnecting the connector immediately removes Claude's access to your Brevo account. Your data in Brevo is not affected.
- In your Claude account, click Customize.
- Go to Connectors.
- In the search bar, type Brevo.
- Select the Brevo connector.
- Click Disconnect.
FAQs
Using the Brevo connector
Claude responds in the language used to interact with it. Note that Brevo account content, such as campaign names and contact attributes, will appear as stored in Brevo, regardless of the language used.
For a full list of supported languages, see Anthropic's multilingual support documentation.
Yes. For email campaigns and templates, the easiest way to make changes is to continue the conversation in Claude and ask for adjustments directly. Claude will update the draft in your Brevo account. Alternatively, you can edit the HTML directly from the email editor in your Brevo account.
SMS campaign drafts can be edited as usual from Brevo.
No. Claude can only create campaigns and templates as drafts. It cannot send, schedule, or publish any campaign on your behalf. All sending must be done manually from your Brevo account.
Not through the standard connector. The Brevo connector listed in the Claude Directory supports one Brevo account per Claude account.
If you need to connect multiple Brevo accounts, you can set up individual custom connectors and paste the MCP key from each account into its respective custom connector.
➡️ To learn more, check our dedicated article What is Model Context Protocol (MCP)?.
Currently, the connector does not take user permissions into account as it grants access based on the MCP key, regardless of the individual user's permissions in Brevo. In the meantime, only share access with users you trust. This is a known limitation and is being addressed in a future update.
Yes, like all AI models, Claude can occasionally produce inaccurate or misleading results. To get the most reliable outputs from the Brevo connector, we recommend the following:
- Keep your Brevo data current. Claude works from what's in your connected account, so make sure it's accurate and up to date.
- Always review the output. Have a human check, refine, and fact-check any results before acting on them.
- Ask for references. For important facts or assertions, ask Claude to point to the specific data in your Brevo account so you can verify it directly.
- Don't rely on AI alone for critical decisions. Always apply your own judgment, especially for high-stakes actions.
If you're consistently seeing inaccurate or unhelpful outputs, contact Claude support.
Data management
After your data is shared with Claude, Anthropic’s Terms of Service apply (consumer or commercial, depending on your Anthropic plan). Visit Anthropic’s Trust Center for details on data retention and deletion practices.
No. Anthropic does not use data shared through Brevo to train its AI models. Limited exceptions may apply, such as if you choose to submit feedback or explicitly opt into training. For full details, refer to Anthropic’s Terms of Service (consumer or commercial, depending on your Anthropic plan).
No. The connector has no delete capabilities. Claude can only read existing data and create new draft content.
🤔 Dúvidas?
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