The key to reaching the right people at the right time is organizing your contact database into targeted segments. While creating these segments manually can be a time-consuming and challenging task, pre-defined segments can save you time and effort by providing instant access to ready-made groups of contacts based on common criteria such as demographics, behavior, preferences, and engagement history.
Good to know
- If you want to create a segment from scratch, check our dedicated article Create a segment to filter your contacts.
- You can add a maximum of 100 conditions in a segment.
- You can add a maximum of 50 tags in each condition.
What is a pre-defined segment?
A pre-defined segment refers to a ready-made group of contacts that have been categorized and organized based on specific criteria or characteristics. They can serve as a starting point for segmentation and can be further customized based on specific criteria that are unique to your business.
Unlike manually creating segments from scratch, using pre-defined segments offer a convenient and time-saving solution. They eliminate the need for extensive data analysis and manual filtering, providing instant access to groups of contacts that share common traits or behaviors.
Using pre-defined segments, you can then enhance the precision and relevance of your campaigns. You can create personalized messages, offers, and experiences that resonate with the specific needs and interests of each segment, leading to higher customer engagement, improved conversion rates, and, ultimately, better business outcomes.
What pre-defined segments are available in Brevo?
| Pre-defined segment | Domain | Definition |
|---|---|---|
| Most engaged email subscribers | Email marketing | Contacts who clicked a link in a promotional message in the last 30 days (campaign or automation) |
| Inactive email subscribers | Email marketing | Contacts who didn't interact with your last campaigns |
| All email subscribers | Email marketing | Contacts who are subscribed to your email campaigns |
| All WhatsApp subscribers | WhatsApp marketing | Contacts who are subscribed to your WhatsApp campaigns |
| Top customers | Ecommerce | Contacts who have made multiple average-value purchases |
| Inactive customers | Ecommerce | Contact who have made their last purchase more than 180 days ago |
| Contacts from a country code | Demographics | Contacts whose mobile phone number has a specific country code |
| Your next tasks | Sales | Contacts for whom you have a task to do next week |
| All payment customers | Payments | Customers who used a payment link to pay you. |
Segment your contacts using a pre-defined segment
- Go to Contacts.
- Click the Load a list/Segment tab.
- At the bottom of the Lists or Segments tab, click Level up your contact management with our suggested segments. If you've never created any segments before, you can also open the My segments folder and click + Add a new segment.
- In the Segment suggestions section, select the pre-defined segment you want to use.
- Click Create a segment. The pre-defined segment opens.
- (Optional) Tailor the segment by updating the pre-filled information or adding additional criteria. This step allows you to create a more specific and targeted group of contacts that fit your specific needs.
- Click Save segment.
- Go to Contacts > Segments.
- Click Create a segment.
- In the Segment suggestions section, select the pre-defined segment you want to use.
- Click Create a segment. The pre-defined segment opens.
- (Optional) Tailor the segment by updating the pre-filled information or adding additional criteria. This step allows you to create a more specific and targeted group of contacts that fit your specific needs.
- Click Save segment.
⏩ What's next?
- Use segments (contact management, email campaigns, automations)
- Manage your segments
- Create and manage categories for your segments
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.