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Set up your dedicated IP in Brevo

If you send a high volume of emails and want more control over your email-sending reputation, you can purchase and set up a dedicated IP address to send your emails from Brevo.

Good to know

  • Having a dedicated IP is optional for sending emails using Brevo. By default, all Brevo users are on our shared IPs. However, we highly recommend getting a dedicated IP if you send at least three email campaigns per week to a minimum of 3,000 contacts or if you send more than 100,000 emails/month so that you can build and maintain your own online reputation. To learn more, check our dedicated article Differences between shared and dedicated IPs.
  • Even if you are using a dedicated IP to send emails, you have to comply with Brevo's Anti-Spam Policy. Non-compliance may result in the immediate suspension of your email campaigns or entire account. Learn more about email campaigns and account suspension.
  • Only IP addresses purchased from Brevo can be added to your Brevo account. Similarly, Brevo's dedicated IPs cannot be transferred to other platforms.

Before you start

  1. Check our best practices for managing a dedicated IP.
  2. Purchase a dedicated IP in Brevo. You can get one from the My plan page. A dedicated IP costs $251 per year, excluding taxes.
  3. Create a new subdomain on your primary domain. This subdomain will be associated with your dedicated IP and should only be dedicated to sending your emails from Brevo. It shouldn't already be in use for something else (website, webmail, etc.).
    This new subdomain should be as similar to your primary domain as possible to make sure your brand is recognizable. For example, if your website is thegreenyoga.com, you could choose news.thegreenyoga.com or marketing.thegreenyoga.com as your new subdomain.

🛠️ Set up your dedicated IP

Step 1: Add the name of the subdomain you want to associate with your dedicated IP

To start setting up your dedicated IP, add the name of the subdomain you want to associate with your dedicated IP in Brevo:

  1. Click your account name and go to Senders, Domains & Dedicated IPs > Dedicated IPs.
  2. Under the dedicated IP address you purchased, click Associate a domain.
    account_associate_domain_dedicatedIP_en-us.jpg
  3. Enter the name of the subdomain you want to associate with your dedicated IP.
  4. Click Associate.
    account_dedicatedIP_associate_domain_en-us.jpg

Step 2: Associate your subdomain with your dedicated IP

Depending on your web host and configuration, you have to choose between two methods to associate your subdomain with your dedicated IP: Simple or Advanced.

account_dedicated_IP_methods_en-us.jpg

Use the tabs and accordions below to find step-by-step instructions for your preferred method and domain host ⬇️. If you're unsure what your domain host is, check our article Identify your domain host. If you can't find your domain host in the lists, select the Other dropdown for generic instructions.

Simple Advanced

With the Simple method, you'll need to create two DNS records of NS type on your domain host. You should use this method if the subdomain you associate with your dedicated IP is only used for sending emails with Brevo. 

GoDaddy
  1. Open a new tab in your navigator and log into your GoDaddy account.
  2. Click your account name and select My Products.
  3. Under Your business, select the domain you want to associate with your dedicated IP.
  4. In the sidebar menu, select Domain.
  5. Next to the domain you want to associate with your dedicated IP, click Manage DNS.
  6. To add the first NS record:
    1. Click Add New Record.
    2. From the Type dropdown, select NS.
    3. In the Name field of GoDaddy, enter your subdomain prefix (without the domain name).
    4. In the Value field of GoDaddy, enter ns1.sendinblue.com.
    5. Leave the TTL field as is.
  7. To add the second NS record:
    1. Click Add More Records
    2. From the Type dropdown, select NS.
    3. In the Name field of GoDaddy, enter your subdomain prefix (without the domain name).
    4. In the Value field of GoDaddy, enter ns2.sendinblue.com.
    5. Leave the TTL field as is.
    6. Click Save.
IONOS
  1. Open a new tab in your navigator and log into your IONOS account.
  2. Go to Menu > Domains & SSL.
  3. Select the domain you want to associate with your dedicated IP.
  4. Go to the DNS tab.
  5. To add the first NS record:
    1. Click Add record.
    2. From the Type dropdown, select NS.
    3. In the Host Name field of IONOS, enter your subdomain prefix (without the domain name).
    4. In the Point to field of IONOS, enter ns1.sendinblue.com.
    5. Leave the TTL field as is.
    6. Click Save.
  6. To add the second NS record:
    1. Click Add record.
    2. From the Type dropdown, select NS.
    3. In the Host Name field of IONOS, enter your subdomain prefix (without the domain name).
    4. In the Point to field of IONOS, enter ns2.sendinblue.com.
    5. Leave the TTL field as is.
    6. Click Save.
OVH
  1. Open a new tab in your navigator and log into your OVH account.
  2. Select the domain you want to associate with your dedicated IP.
  3. Go to the DNS zone tab.
  4. To add the first NS record:
    1. Click Add an entry.
    2. Select NS.
    3. In the Sub-domain field of OVH, enter your subdomain prefix (without the domain name).
    4. In the Target field of OVH, enter ns1.sendinblue.com. with a period at the end.
    5. Leave the TTL field as is.
    6. Click Next.
    7. Verify your information and click Confirm.
  5. To add the second NS record:
    1. Click Add an entry.
    2. Select NS.
    3. In the Sub-domain field of OVH, enter your subdomain prefix (without the domain name).
    4. In the Target field of OVH, enter ns2.sendinblue.com. with a period at the end.
    5. Leave the TTL field as is.
    6. Click Next.
    7. Verify your information and click Confirm.
Google Domains
  1. Open a new tab in your navigator and log into your Google Domains account.
  2. Click Manage next to the domain name you want to associate with your dedicated IP.
  3. In the sidebar menu, select DNS.
  4. Under Resource records, open the Custom records dropdown and click Manage custom records.
  5. To add the first NS record:
    1. Click Create new record.
    2. In the Host name field of Google Domains, enter your subdomain prefix (without the domain name).
    3. From the Type dropdown, select NS.
    4. Leave the TTL field as is.
    5. In the Data field of Google Domains, enter ns1.sendinblue.com.
  6. To add the second NS record:
    1. Click + Add more to this record below the first NS record.
    2. In the Host name field of Google Domains, enter your subdomain prefix (without the domain name).
    3. From the Type dropdown, select NS.
    4. Leave the TTL field as is.
    5. In the Data field of Google Domains, enter ns2.sendinblue.com.
    6. Click Save.
Gandi
  1. Open a new tab in your navigator and log into your Gandi account.
  2. In the sidebar menu, select Domain.
  3. Select the domain you want to associate with your dedicated IP.
  4. Go to the DNS Records tab.
  5. To add the first NS record:
    1. Click Add record.
    2. From the Type dropdown, select NS.
    3. Leave the TTL and Unit fields as is.
    4. In the Name field of Gandi, enter your subdomain prefix (without the domain name).
    5. In the Text value field of Gandi, enter ns1.sendinblue.com. with a period at the end.
    6. Click Create.
  6. To add the second NS record:
    1. Click Add record.
    2. From the Type dropdown, select NS.
    3. Leave the TTL and Unit fields as is.
    4. In the Name field of Gandi, enter your subdomain prefix (without the domain name).
    5. In the Host Name field of Gandi, enter ns2.sendinblue.com. with a period at the end.
    6. Click Create.
Amen
  1. Open a new tab in your navigator and log into your Amen account.
  2. Under Domaines, select the domain you want to authenticate.
  3. Go to Domaines et DNS Configuration DNS Gestion avancée.
  4. To add the first NS record:
    1. Click Ajouter un enregistrement.
    2. In the Nom field of Amen, enter your subdomain.
    3. Leave the TTL field as is.
    4. From the Type dropdown, select NS.
    5. In the Valeur field of Amen, enter ns1.sendinblue.com. with a period at the end.
    6. Click Valider
  5. To add the second NS record:
    1. Click Ajouter un enregistrement.
    2. In the Nom field of Amen, enter your subdomain.
    3. Leave the TTL field as is.
    4. From the Type dropdown, select NS.
    5. In the Valeur field of Amen, enter ns2.sendinblue.com. with a period at the end.
    6. Click Valider.
Other
❗️ Important
The values given below might differ based on your domain host. If you are encountering issues while associating your subdomain with your dedicated IP, we recommend you reach out to your domain host support to clarify the format to be used.
  1. Open a new tab in your navigator and log into your domain host account.
  2. Navigate to the DNS records of the domain you want to associate with your dedicated IP. 
  3. To add the first NS record:
    1. Create a DNS record of NS type.
    2. In the Name/Hostname field of your domain host, enter your subdomain prefix (without the domain name) or your subdomain.
    3. In the Value/Data field of your domain host, enter ns1.sendinblue.com (with or without a period at the end).
    4. Leave the TTL field as is.
    5. Save your DNS record.
  4. To add the second NS record:
    1. Create a DNS record of NS type.
    2. In the Name/Hostname field of your domain host, enter your subdomain prefix (without the domain name) or your subdomain.
    3. In the Value/Data field of your domain host, enter ns2.sendinblue.com (with or without a period at the end).
    4. Leave the TTL field as is.
    5. Save your DNS record.

Step 3: Verify if your dedicated IP was successfully associated with your domain

Once you have added and saved the DNS records in your domain host, it can take up to 48 hours for the changes to propagate fully.

During that time, you can verify if your domain was successfully associated with your dedicated IP:

  1. In Brevo, click the account dropdown > Senders, Domains, and Dedicated IPs > Dedicated IPs.
  2. Select your dedicated IP.
  3. Go to the Simple or Advanced tab based on the method you used in Step 2.
  4. Below the DNS records, click Verify and associate.
    account_dedicated-IP_verify_en-us.jpg

Once your domain has been successfully associated with your dedicated IP, the ✅ Value matched message will appear next to each DNS record:

account_dedicated_IP_value_matched_en-us.jpg

That's it! Your dedicated IP has been successfully associated with your domain.

FAQs

🌐 Can I associate my dedicated IP directly to a domain instead of a subdomain?

You should never associate your dedicated IP with your primary domain. Doing so could potentially disrupt your website, especially if it is hosted on your primary domain.

Additionally, we strongly advise against associating your dedicated IP with a cousin domain of your primary domain. For example, a cousin domain of the primary domain thegreenyoga.com would be news-thegreenyoga.com. Associating a dedicated IP to a cousin domain is a bad practice and is generally frowned upon in the mailing industry.

When emails are sent from a dedicated IP associated with a cousin domain, recipients may struggle to identify the familiar domain of the website they typically visit. This can raise concerns about phishing attempts, as users may question the legitimacy of the emails. Additionally, anti-spam filters tend to regard emails from cousin domains unfavorably, increasing the likelihood of these messages being flagged as spam or suspicious.

For optimal deliverability and to maintain a positive sender reputation, we strongly recommend you always associate your dedicated IP with a subdomain of your primary domain. This subdomain should only be dedicated to sending your emails from Brevo and should be as similar to your primary domain as possible. For example, if your website is thegreenyoga.com, you could choose news.thegreenyoga.com or marketing.thegreenyoga.com as your new subdomain. This ensures that your emails are recognized, trusted, and less likely to be flagged as suspicious or unwanted.

🔑 Can I use a 2048-bit DKIM key?

The default DKIM key generated when adding your domain is a standard 1024-bit DKIM key. If you want to use a 2048-bit DKIM key to enhance your email security, ask our support team to activate it for your account. Your 2048-bit DKIM key will then appear in your generated DNS records for email authentication with a Hostname starting with sib2k:

sib2k_2048bit.jpg

💡 Good to know
The 2048-bit DKIM key is only available to users with a paid plan.
🧐 I already have an SPF record on my subdomain. How can I add Brevo's SPF record?

There can only be one SPF record on a given domain or subdomain. If there is already an SPF record, you'll need to combine the value of that existing record with the Brevo value.

To learn more, check our dedicated article Merge multiple SPF records.

⏳ My domain still hasn't been associated with my dedicated IP after 48 hours. What should I do?

If your domain still hasn't been associated with your dedicated IP after 48 hours, contact our support team and include a screenshot of the DNS records you have added to your domain host.

For domain host-specific requirements, we recommend you reach out to your domain host support.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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