Yes, you can anonymize the tracking of opens and clicks for email campaigns and transactional emails.
By default, we track the opens and clicks for each recipient to help you measure your engagement rate. For example, you can download the list of recipients who opened and clicked your email and see which campaign each contact has opened and how many links they clicked on the contact details page.
However, you may be concerned about the privacy implications of tracking opens and clicks for each recipient. We believe that privacy is a fundamental right, and this is why we provide you with a tool to protect your recipients' data: anonymous email tracking. Tracking anonymization can be activated for both email campaigns and transactional emails.
❓How does anonymous email tracking work?
The anonymous email tracking option allows you to choose whether to collect data about your recipients. If you activate anonymous email tracking, unique email opens and clicks for all future and scheduled emails are tracked but not linked to specific contacts. You can activate or deactivate anonymous email tracking at any time. Once enabled, all your future emails will be anonymized, with no exceptions. If you deactivate anonymous email tracking, you will be able to access your tracking metrics for your future emails.
Anonymization doesn't mean that you will lose valuable insights into the effectiveness of your emails because you will still be able to see the overall open and click rates and engagement rates of your emails.
Tracking anonymization can be activated for both email campaigns and transactional emails. Each option has to be activated individually. Use the tabs below to choose the procedure(s) corresponding to the type of emails for which you want to activate this option:
- Go to Campaigns > Settings > Default settings > Tracking.
-
Click Yes under Anonymous email tracking.
- Read the information message explaining the anonymous email tracking option and click Activate.
- Click Save at the top-right of the default settings page to enable the option on your account.
- Go to Transactional > Emails > Settings > Tracking.
- Select Yes under Anonymous email tracking.
- Click Save at the top-right of the default settings page to enable the option on your account.
❓Which data will be impacted by anonymization?
Only information that could help identify your recipient will be anonymized, such as their email or IP address. All other information remains unchanged, allowing you to keep track of your recipients' engagement. However, anonymizing the tracking of your opens and clicks will have an impact on your statistics display, as it will no longer be possible to tie specific opens and clicks to individual recipients:
From your campaign's report, when you click on any of the data displayed to access the segmentation tool, the results will return a total of 0 contacts as the opens and clicks cannot be associated with individual recipients ⬇️:
| Classic tracking |
| Anonymous tracking |
You can still segment your contacts according to the emails that you have sent to them and/or that they received.
When exporting your campaign's report in .csv format, the email and IP address of your recipients will be hidden and replaced with the mention Anonymized contact or Anonymized data. You will still have the send and delivered date, as well as the open date and count for example ⬇️:
| Classic tracking |
| Anonymous tracking |
On your contacts' details page, you will be able to know if your campaign was sent and delivered to your contact, but you won't be able to know if they opened or clicked it.
The opens and clicks metrics will remain at 0 in the Overview and History sections of the contact details page ⬇️:
| Classic tracking | Anonymous tracking |
With anonymous email tracking, you can no longer segment your contacts according to whether they have opened or clicked on one of your emails ⬇️:
| Classic tracking | Anonymous tracking |
You can still segment your contacts according to the emails that you have sent to them and/or that they received.
When activating tracking anonymization for transactional emails, every future Opened and Clicked event on the Transactional > Emails > Logs page will be anonymized by default. Related events, First opening and Loaded by proxy, are also concerned with tracking anonymization. When accessing your transactional email logs, all sensitive data will be anonymized, and you will not be able to link those events to a specific contact.
When accessing your transactional logs from the Transactional > Emails > Logs page, you will not be able to view your contact's email address, not your email message ID, clicked links, or history. However, you can still see the type and date of events, as well as the template ID.
| Classic tracking | |
| Anonymous tracking | |
|---|---|
When exporting your transactional logs in .csv format, your contacts' email addresses and Message IDs will be hidden and replaced with the mention Anonymized. You will still have the type and date of events, and send date, for example ⬇️
| Classic tracking | |
| Anonymous tracking | |
|---|---|
🤔 Have a question?
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