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Choose the sender for your email campaigns

Your recipients received your email campaign from another sender than the one in the Sender step and you don't know why? To help you understand how your sender is selected for sending, we have listed how they are prioritized in relation to each other to allow you to choose the sender for your campaign. 

Before you start

Create and verify your senders in your Brevo account to be able to select them as senders. To learn more, check our dedicated article Create a new sender.

🥇 Priority rules for senders

We have set priority rules between the different settings on your account to define the sender to use for sending your email campaign: 

  1. Sender defined as your list custom sender
    For each of your contact lists, you can define a custom sender in the contact list settings
    When creating an email campaign, if you choose a list of recipients for which you have defined a custom sender in the list settings, then all contacts in this list will receive your email from this list custom sender. In other words, this sender will be used in priority to the one defined in the Sender step.
    ❗️ Important
    We highly recommend that you check all your list settings and their defined custom senders as they will be used by default when sending your email campaign.
    For all other lists and segments selected in the Recipients step with no custom list sender defined in the list settings, the sender will be the one defined in the Sender step ⬇️.
  2. Campaign sender (or sender defined in the Sender step of your campaign creation)
    If you haven't defined a list custom sender in your contact list settings, the sender used will be the one defined in the Sender step of your campaign creation.  
➡️  For example
In the Sender step of your campaign creation, the sender selected is support@example.com. However, in the Recipients step of your campaign creation, you selected two lists: 
  • List A with a custom sender selected in the list settings: contact@example.com
  • List B with no custom sender selected in the list settings. 

List A will receive your email campaign from contact@example.com while List B will receive your email campaign from support@example.com

❓ How to ignore the list custom sender when sending an email campaign?

If you want to use the sender defined during the Sender step of your campaign creation instead of the one defined in your contact list custom settings, you can choose to ignore them during the creation of your campaign creation. However, note that this will also override the other settings defined in your contact list custom settings such as the list custom Header and Footer. To learn more, check the  Additional settings > Design section in the Create an email campaign article. 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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