Automation can streamline your sales processes, reduce errors, and enhance collaboration. It minimizes the need for manual data entry and other repetitive tasks, enabling you to concentrate on high-value tasks that require your expertise and judgment.

Before you start

• Make sure you have created your pipelines and set up your deal stages. Learn more in our dedicated article Create and manage multiple pipelines.
• Make sure you have created any contact attribute, list, form, or segment you'd like to use in the automation.

There are many automations you can create to manage your sales activities. Here are a few examples to get you started.

💲 Create an automation to automatically create deals

Easily automate the creation of deals using an automation that includes the Create a deal step. For example, you can automatically create a deal when a contact submits a form, when their subscription or contract renewal date is near, or when someone books a meeting with you. You can combine this automation with a lead scoring model to create a deal when a contact reaches a specific score. To learn more, check our dedicated article Create an automation to automatically create deals.

💼 Create an automation after a deal stage is updated

You can automate actions following the update of a deal stage, like sending emails. This can be useful for sending an email to contacts who haven't engaged recently, newly qualified contacts, or contacts with whom you've just closed a deal.

To learn more, check our dedicated article Create an automation after a deal stage is updated.

📌 Create an automation to automatically create tasks

Automating the creation of tasks saves time and enhances efficiency, allowing you to respond promptly to lead and customer inquiries thanks to automatic reminders of important tasks. You can automate task creation through an automation including the Create a task step. For example, you could automate the creation of a task named "Get back to client" once a contact submits your subscription form and is added to your "My CRM list" list. To learn more, check our dedicated article Create an automation to automatically create tasks.

🚀 Take your sales automation to the next step

Now that you've learned about some automations, you can learn more and customize them to meet your specific needs.

• To learn what pre-made automation templates are available and how to use them, check our dedicated help center section.
• To learn how to create your own custom automation, check our dedicated article.
• To learn about the entry points, actions, and conditions available in Automation, check our dedicated articles:
  • Entry points
  • Actions
  • Conditions

⏭️ What's next?

• Track your revenue and analyze your deals

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.