Every email sent, opened, and stored consumes energy, contributing to your company's overall carbon footprint. Companies have prioritized sustainability due to consumers' increasing demand for responsible digital communication strategies. Understanding and monitoring the environmental impact of your emails has, therefore, become crucial. This is why Brevo provides a report on the carbon footprint generated by sending your email campaigns and transactional emails via Brevo.

♻️ Find and understand your Brevo carbon footprint report

To access your carbon footprint report, click your account drop-down > Carbon footprint.

From there, you will be able to:

1. Download your carbon report
   Download your carbon footprint report from the previous month and current year to share, analyze, and use it more easily.
2. Refresh carbon footprint info
   Click this button to display your latest carbon footprint report. You can refresh your carbon footprint report once every month to display your previous month's and current year's reports.
3. Monitor your monthly and yearly carbon footprint report
   • Your monthly carbon report is the amount of emissions generated for the previous month. For example, in May, we will display the monthly report of emissions for April.
   • Your yearly carbon report is the amount of emissions generated for the current year and up to the last calculated month. For example, in May 2024, we will display the yearly report of emissions from January to April 2024.
4. Understand how Brevo calculates your carbon footprint
   We have listed the different factors that impact and help us calculate the carbon footprint generated by your email campaigns and transactional emails. To learn more about how we calculate your carbon footprint, check our dedicated section How Brevo calculates your carbon footprint. 

🔢 How Brevo calculates your carbon footprint

Each month, Brevo calculates your latest carbon footprint report. To calculate your carbon footprint results, we take into account various factors such as:

💡 Tips to reduce your Brevo carbon footprint

There are several ways to reduce the carbon footprint generated by the sending of your emails such as:

• Authenticating your domain to avoid them from being sent to the spam folder of your recipients.
• Segmenting your contacts, cleaning up your contact lists, and using filtering options to target only audiences that will be interested in your content.
• Sending links to documents rather than attaching them, and adding less images or GIFs to reduce the size of your emails. Remember that the maximum size of your emails should be less than 5MB, with content, images, and attachments included.
• Reducing the HTML size of your emails.
• Testing your email before sending it to a large audience to check for any mistake that would require you to send an Erratum email.
• Setting an expiration date for your email campaigns to allow it to be automatically deleted from your recipients' mailbox on the set date. Although email expiry is not supported today by email providers, by enabling it you encourage them to support automatic deletion of emails with set expiry dates, to reduce storage space and save energy. 
  The Set an expiration date option is a Brevo Green 🍃 feature that is part of our green initiative to provide you with tools to better manage your carbon emissions.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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