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SMS opt-out keywords (HELP, STOP, START, INFO)

Brevo automatically processes the following SMS opt-out keywords:

  • HELP: Brevo will respond with the following message: Msg&Data rates may apply. Reply STOP to cancel or call 844-744-2639.
  • STOP: Brevo will automatically unsubscribe and blocklist the contact from your database to be excluded from future sending.
    🇳🇴 Opt-out keyword specific to Norway recipients

    The STOP code doesn't work in Norway. You have to include the UNSUB code instead to enable your Norway recipients to unsubscribe to your SMS campaigns.

    💡 Good to know
    To comply with applicable US laws, always include STOP. To learn more about the United States SMS marketing regulations, check our dedicated article Always comply with the United States SMS marketing regulations with our compliance feature.
  • START: Brevo will automatically subscribe the contact to receive SMS.
  • INFO: Brevo will respond with the following message: To learn more, go to 1 msg/mo. Reply HELP for help, STOP to cancel. Msg&Data rates may apply.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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