Most countries put regulations in place to protect customers from unsolicited text messages. The United States has strict SMS marketing regulations that you have to follow to prevent your SMS campaign from being blocked by mobile carriers. This is why we enabled the manage compliance for the United States feature to make it easier for you to comply with two strict SMS marketing regulations for the United States. 

❓What is the manage compliance feature? 

The manage compliance feature is a toggle option that displays when creating your SMS campaigns. It makes it easier for you to comply with two strict and mandatory SMS marketing regulations for the United States:

• Organization prefix 
  The organization prefix is your business name or any word or phrase that helps customers identify where messages come from and identify your business. It's mandatory per U.S. mobile carriers. Most bulk SMS providers use shortcodes, which don't reveal your identity. Recipients who recognize the sender are more likely to pay attention and read it.
• Unsubscribe instructions
  Unsubscribe instructions are opt-out phrases at the end of SMS campaigns, allowing recipients to opt out of future messages. Clear instructions help prevent your number from being blocked by recipients or carriers, avoiding reputation-damaging bounces. U.S. carriers mandate including the keyword STOP at least every 5 SMS Campaigns. Non-compliance may result in fines and permanent carrier blocks.

❓What if I send my SMS campaign to U.S. phone numbers without the manage compliance feature?

If you try to send your SMS campaign to recipients from the United States and decide to toggle off the Manage compliance for the United States feature, your campaign will not be sent and will get suspended with the following error message: 

Your campaign is suspended as you attempted to send to US recipients without following the United States compliance.

Before you start

Before sending SMS messages to your customers, ensure you:

• Understand and follow the SMS marketing regulations in your recipient country.
• If you joined Brevo after March 13, 2026, register a Sender ID for each country in which you send SMS messages.
• To comply with the United States SMS marketing regulations, register for a toll-free number (TFN) and activate the Manage compliance for United States option. 
  
  ❗️ Important

  Since January 31, 2024, SMS messages to countries requiring a toll-free number will be unavailable until your registration is approved. Register early to prevent disruption as the process can take up to 4-6 weeks due to third-party processes beyond our control. You will receive updates on your registration status directly in your Brevo notification center and by email. 
• Follow our best practices to ensure the best SMS deliverability.

👮 Enable the manage compliance feature

1. Go to Marketing > Campaigns > SMS.
2. Create your SMS campaign and access the Message content step.
3. In the Options section, toggle the Manage US compliance option. 
4. In the Organization prefix field, enter your business name to help your recipients know from whom they received an SMS and identify your business. The organization prefix is automatically displayed in the SMS message field. 
   
5. In the Unsubscribe instructions field, enter clear unsubscribe instructions to your recipients, such as Send STOP to unsubscribe. Your unsubscribe instructions have to contain the keyword STOP. The unsubscribe instructions are automatically displayed in the SMS message field. 
   
   ❗️ Important

   The Organization prefix and Unsubscribe instruction characters are included in the 160-character count allowed for sending an SMS campaign. The countdown is visible under the SMS message field. 
6. Continue the configuration of your SMS campaign as you would normally do. To learn more, check our dedicated article Create an SMS campaign.

Congratulations! 🎉 You are now compliant with the United States SMS marketing regulations! 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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