Unlike the unsubscribe form which is embedded in your website or any other hosted page, the unsubscribe page is the page your recipients are redirected to when they click on the unsubscribe link in the footer of your email campaigns.

Good to know

• You cannot use your own unsubscribe links in your email campaigns. 
• Create a custom unsubscribe page for each language in which you will send your email campaign. You will then be able to choose which custom unsubscribe page to use depending on the language in which your email campaign is sent. To learn more, check our dedicated article Insert an unsubscribe link in your campaigns.
• If you do not choose a custom unsubscribe page, a default one will automatically be linked to the unsubscribe link in the footer of your email campaign. However, we highly recommend using one of your custom unsubscribe pages to match your recipients' language and your branding. 

Step 1: Create and set up your custom unsubscribe page

Create custom unsubscribe pages to integrate as an unsubscribe link into an email campaign. You can customize the default unsubscribe page to match your branding by clicking the account dropdown and Settings > Campaigns > Unsubscribe pages. However, we recommend that you create custom unsubscribe pages for each language in which you send your email campaigns:

1. Click the account dropdown and Settings > Campaigns.
2. Click Personalize from the Unsubscribe Pages block. You are redirected to Unsubscription pages.
   
3. Click Create an unsubscription page.
4. Give your unsubscription page a unique name to locate it easily within your unsubscription page listing, e.g. EN - My custom unsubscription page with EN for English. 
   
5. Click Next to design your unsubscription page.

Step 2: Design your unsubscription page

It is now time to The next step will be about designing and shaping your unsubscription page. Similarly to subscription forms, you can personalize your unsubscription page by modifying:

Build your unsubscription page layout

In the unsubscription page builder, you will find a pre-made unsubscription page that you can customize. In the Build tab of the builder, you will find various Blocks, including Title, Text, Image, and Divider, that you can drag and drop according to your needs. Edit the default texts to match your brand's tone of voice. 

Design your unsubscription page

To further customize your unsubscription page design, click on the Design tab of the builder. You will be able to change the design, colors, and fonts of your unsubscription page:

• Text
  From there you can change the formatting (font, color, size, etc.) of the text and titles as well as help text, labels, and placeholders.
• Background
  You can select a background color or background image. 
• Container
  You can design the container (where you drag all the fields): alignment, borders, background, etc.
• Button
  You can select the color of the subscription button, its alignment, text font, etc.
• Alerts
  An example of an alert will appear when you click on this field. This will allow you to modify the design. There are Error state and Success state alerts. You will be able to edit these texts in the Messages step of your unsubscription page customization.
• Spacing
  You can choose between 3 types of spacing: tight, default, and spaced.

Review the mobile view

All Brevo forms are designed responsively. You can display your unsubscription page in mobile mode to preview how it will look on your contacts’ small devices. Simply toggle the view from desktop to mobile on the top of the editor:

Once you are done designing your unsubscription page and reviewing its mobile version, click Next to choose the confirmation settings.

Step 3: Manage unsubscribe form settings

Unsubscribe survey

Unsubscribe pages include an optional survey for your contacts after unsubscribing to let you know why they chose to unsubscribe from your communications. This feedback helps you identify trends, refine your email strategy, and take action to improve retention. 

This unsubscribe survey is activated by default on your unsubscribe page. You only need to choose in which language you want to show the survey to your contacts: 

Your contacts can choose between the following answers: 

❓ Where can I see the results of this unsubscribe survey?

Check your email campaign reports to know the reasons why your contacts unsubscribed from your marketing emails. For each email campaign sent through Brevo, you can check the list of reasons why your contacts unsubscribed from your marketing communications in your email campaign report: 

1. Go to Marketing > Campaigns > Email.
2. Next to the name of the email campaign for which you want to access the report:
   1. For Sent campaigns, click the report  icon.
   2. For Suspended, Running, or Archived campaigns, click More action > Report.
      
3. Open the Unsubcribes tab of your email campaign report. 
4. Under Unsubscribe reasons section, check the list of reasons why your contacts have unsubscribed. 
   
5. (Optional) For each unsubscribe reason, click View contacts to open a segment containing the contacts who chose this reason.

To learn more about how to analyze the reasons why your contacts unsubscribed, check our dedicated section in Analyze and export your email campaign report.

Confirmation

Choose how you want to let your recipients know they successfully unsubscribed: 

• URL: Redirect your contacts to a specific URL to confirm their unsubscription.
  ➡️  For example

  After unsubscribing, redirect contacts to a landing page with your social media links. Many people unsubscribe from marketing emails to reduce inbox clutter but still want to stay connected.
• No confirmation: Show a confirmation message on the unsubscribe page after they confirm unsubscription. Click Next to customize the confirmation message your recipients will see after unsubscribing.

Step 4: Customize the state messages

In this section, you can edit the default information messages in these cases:

• Success message: successful unsubscription from your contact
• Error message: system error occurs while processing the contact's unsubscription 

Click Next to finalize the creation of your unsubscription page. 

Step 5: Finalize your unsubscription page creation 

Click Done to confirm the creation of your custom unsubscription page. You will be able to choose which one to integrate into your email campaigns in the Additional settings of your campaign creation. To learn more, check our dedicated article Insert an unsubscribe link in your campaigns.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.