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Create a new sender (From name and From email)

Choosing a sender for your emails is an important step. The sender is visible in your recipients' inboxes, helping them quickly identify who you are and making them confident in opening your email.

Creating a sender involves two steps: picking a name and an email address. You have the option to create multiple senders if needed.

Before you start

If you're using a dedicated IP, check our dedicated article Set up your dedicated IP in Brevo to ensure your dedicated IP is properly configured before creating your senders.

What is a sender?

A sender is the person or entity who sends an email. It includes two key elements:

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  1. Sender name (From name)
    The name that appears in the "From" field of the email, such as "Abby from The Green Yoga".
  2. Sender's email address (From email)
    The email address that appears in the "From" field of the email, such as "abby@the-green-yoga.com". It includes an "@" followed by a domain name (also called sender domain).

Best practices when creating a new sender

There are a few best practices to keep in mind when creating a new sender:

👀 Make your brand instantly recognizable

If recipients receive an email from a company they don’t recognize, they’re likely to delete it. To ensure your brand stands out in their inboxes, use a sender name and email address that are clearly identifiable as yours.

Sender name

The sender name is the first thing recipients notice in their inbox and plays a key role in whether they open your email. It should be trustworthy and clearly linked to your brand.

To ensure this, you can use one of these two common sender name formats:

  • Company name (e.g., The Green Yoga)
  • First name at/from/@ company (e.g., Abby from The Green Yoga)

Sender email address

When creating a sender, use your main website domain or a subdomain as the sender domain (the part after the "@" in the email address). This consistency enhances email deliverability and strengthens your domain’s reputation.

➡️  For example
If your website is www.the-green-yoga.com, you could use abby@the-green-yoga.com or abby@news.the-green-yoga.com as your sender email address.
🤏 Keep your sender name under 20 characters

The "From" field, where your sender name appears, typically shows 20-30 characters, depending on the email client, browser, or device. To prevent your sender name from being cut off, especially the company name, try to keep it under 20 characters if possible.

💼 Use a professional email address

Over 75% of consumers believe a company's email address should correspond to its domain name (source: GoDaddy). Using a free email address, like one from Gmail or Yahoo, can appear unprofessional and significantly increase the risk of your emails being ignored or marked as spam.

➡️ To learn more, check our dedicated article Why you need to replace your free email address with a professional one.

Create a sender

To create a sender:

  1. Click your account name and go to Senders, Domains & Dedicated IPs > Senders.
  2. From the Senders tab, click Add a sender.
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  3. In the From name field, enter the sender name that will appear in your recipients' inboxes.
  4. In the From email field, enter the sender email address that will appear in your recipients' inboxes.
    account_sender_from-name_from-email_en-us.jpg
  5. (Optional) If you have several dedicated IPs, click Manage the pool of IPs to select the dedicated IP(s) you want to associate with the sender. To learn more, check our dedicated article Use a pool of dedicated IPs.
    senders_ip-pool_en-us.png
  6. Click Save.
    💡 Good to know
    If your sender domain is not authenticated, we'll ask you to verify it by entering the 6-digit code sent to the sender's email address.

The sender is now created.

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Use your sender in your email campaigns

After creating one or several senders, you can select the one you want to use from the Sender step when creating your email campaign:

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❗️ Important
You can set a custom sender for each of your contact lists. This custom sender will override the default sender chosen in the email campaign, ensuring that all contacts receive the email from the specific sender designated for their list. To learn more, check our dedicated article Manage your list settings.

FAQs

Why is there a warning icon next the DKIM signature and/or DMARC of my sender?

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A warning icon will appear next to the DKIM signature and/or DMARC status of your sender if:

  • Your sender domain has not been authenticated, or
  • You are using a free sender domain (such as gmail.com or yahoo.com).

The sender domain is the part of your email address after the "@". Authenticating it is required to comply with Gmail and Yahoo's requirements for email senders and helps reassure recipients that your emails are legitimate, reducing the risk of spam, phishing, and other malicious activity. Note that free sender domains cannot be authenticated, so you’ll need to purchase your own domain.

➡️ To learn more, check our dedicated articles Why you need to replace your free email address with a professional one and Authenticate your domain with Brevo.

Can I use different senders in a single email campaign?

Yes, you can set a custom sender for each of your contact lists. This custom sender will override the default sender chosen in the email campaign, ensuring that all contacts receive the email from the specific sender designated for their list.

➡️ To learn more, check our dedicated article Manage your list settings.

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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