What is Brevo Tracker and how can I install it?

Installing the Brevo Tracker enables you to track, through Brevo, all of the pages on your website visited by your contacts. Once identified, contacts will be automatically added on Brevo and can be entered in your Marketing Automation workflows.

As with any sort of tracking, please ensure that you are compliant with any relevant privacy legislation. This might involve asking the tracked person for their consent beforehand.

Before we start

Make sure you've read our Introduction to Marketing Automation.

Why should I add the tracker on my website?

With the tracker, you will be able to create custom workflows based on visits and actions to specific pages of your website.

For example, if you have an e-commerce site, you can send a targeted email to your contacts based on a visit to a specific category (for example shoes, suits, etc.), as well as send abandoned cart, birthday or welcome emails.

❗️ Important
You only have to install the tracker script once. If you have already installed it for Conversations, you don't need to install it a second time. The script is the same for both Automation, Conversations and WebPush.

How to install the tracker?

We propose 3 methods to install the tracker in Automation > Settings > Tracking code.

We strongly recommend you to use one of our plugins, however, if your online shop is not part of our plugins, you can use Google Tag Manager or install it manually with the help of your developers.

Use one of our plugins [Strongly recommended]

If your website is on one of these platforms, you can use the plugin to install the tracker in just a few clicks. We strongly recommend you to use this method because it'll only take a few clicks to install the tracker.

Install Brevo tracker via one of our plugins


Use Google Tag Manager

If you're using another platform for which we don't have a plugin for, we recommend you to use Google Tag Manager to install the tracker. [Strongly recommended if no plugin]

Install Brevo Tracker using Google Tag Manager


Install the tracker manually [Advanced]

As a last and more advanced option, you can manually add the tracker on your website. You will need the help of a developper to use this method, but it'll only take a few minutes.

Install Brevo tracker manually on your website [Advanced]


🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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