Model Context Protocol (MCP) is a revolutionary technology that allows AI assistants like Claude, ChatGPT, and other AI tools to directly connect to your Brevo account. The AI can see and interact with your Brevo data, like your email campaigns, contacts, or sales deals, in real time during your conversation. With more than 26 specialized MCP services already available, you can manage your entire Brevo ecosystem through AI conversation:

• Complete CRM and sales pipeline management.
• Full-featured email, SMS, and WhatsApp marketing.
• Advanced analytics and performance tracking.
• Account and team management.
• Technical infrastructure and deliverability tools.

Why use Brevo MCP?

Brevo MCP offers a seamless AI-powered workflow, allows you to access data in real-time, and uses natural language.

• Seamless AI-Powered Workflow
  Instead of switching between your AI assistant and Brevo dashboard, you can now:
  • Ask your AI to check campaign performance directly.
  • Get contact information without leaving your chat.
  • Create and manage deals through natural conversation.
  • Analyze your marketing data with AI insights.
  • Manage your entire CRM and marketing stack conversationally.
• Real-time data access
  Your AI assistant gets live access to your Brevo data, meaning you always get the most current information about your campaigns, contacts, and business metrics.
• Natural language control
  You can use simple questions in natural language like: "Show me my top-performing email campaigns this month" or "Create a new deal for Acme Corp worth $5,000".

Connect your AI with Brevo

You need to create your MCP API key and connect and configure your AI with Brevo using the MCP.

Step 1: Create your MCP API key

1. From Brevo, click the account dropdown and select SMTP & API > API Keys & MCP.
2. Click Generate a new API key.
3. Name your API key. Make sure it specifies which AI assistant the MCP API key will be used with, so you can easily recognize it.
4. Click Generate.
5. Activate the Create MCP server API key option to generate a version of the API key allowing you to connect an AI system to Brevo via the MCP protocol.
   

6. Copy your MCP API key and store it in a safe environment.

   ❗️ Important

   Your MCP API key is only visible during this step. Once your MCP API key is created, you won't be able to copy it anymore and you'll need to create a new one if you lose it.
7. Click OK.

Step 2: Connect and configure your AI assistant

You can now connect and configure your AI assistant:

1. Connect to specific Brevo services you need by adding the following code to the configuration file of your AI, where "YOUR_TOKEN" is the MCP API key you created and copied in step 1:

   • Deals management

     {
        "mcpServers": {
           "brevo_deals": {
              "command": "npx",
              "args": [
                 "-y",
                 "mcp-remote",
                 "https://mcp.brevo.com/v1/brevo_deals/mcp/YOUR_TOKEN"
              ]
           }
        }
     }

   • Contact management

     {
        "mcpServers": {
           "brevo_contacts": {
              "command": "npx",
              "args": [
                 "-y",
                 "mcp-remote",
                 "https://mcp.brevo.com/v1/brevo_contacts/mcp/YOUR_TOKEN"
              ]
           }
        }
     }

   • Email campaigns

     {
        "mcpServers": {
           "brevo_email_campaigns": {
              "command": "npx",
              "args": [
                 "-y",
                 "mcp-remote",
                 "https://mcp.brevo.com/v1/brevo_email_campaign_management/mcp/YOUR_TOKEN"
              ]
           }
        }
     }

   • [Advanced] Connect to all services

     {
        "mcpServers": {
           "brevo_all": {
              "command": "npx",
              "args": [
                 "-y",
                 "mcp-remote",
                 "https://mcp.brevo.com/v1/brevo/mcp/YOUR_TOKEN"
              ]
           }
        }
     }

2. Configure your AI assistant:
   • For Claude Desktop: add the configuration to your Claude configuration file and restart Claude Desktop. Brevo tools will then be available in your chat.
   • For other AI assistants: check the documentation of your AI assistant for MCP server configuration.

What services are available?

Your Brevo MCP integration provides access to your entire Brevo ecosystem through natural conversation. The following powerful services are available:

Service connection examples

We have compiled a list of a few service connection examples:

• For CRM focus (contacts, deals, tasks):

  {
     "mcpServers": {
        "brevo_contacts": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_contacts/mcp/YOUR_TOKEN"]
        },
        "brevo_deals": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_deals/mcp/YOUR_TOKEN"]
        },
        "brevo_tasks": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_tasks/mcp/YOUR_TOKEN"]
        }
     }
  }

• For email marketing focus (campaigns, templates, analytics):

  {
     "mcpServers": {
        "brevo_campaigns": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_email_campaign_management/mcp/YOUR_TOKEN"]
        },
        "brevo_templates": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_templates/mcp/YOUR_TOKEN"]
        },
        "brevo_analytics": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_campaign_analytics/mcp/YOUR_TOKEN"]
        }
     }
  }
  

• For multi-channel marketing (email, SMS, WhatsApp):

  {
     "mcpServers": {
        "brevo_email": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_email_campaign_management/mcp/YOUR_TOKEN"]
        },
        "brevo_sms": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_sms_campaigns/mcp/YOUR_TOKEN"]
        },
        "brevo_whatsapp": {
           "command": "npx",
           "args": ["-y", "mcp-remote", "https://mcp.brevo.com/v1/brevo_whatsapp_campaigns/mcp/YOUR_TOKEN"]
        }
     }
  }

Common use cases

We've gathered a list of common use cases that you may need. The following table gives a few examples of request you can make, by use case.

Troubleshooting

Expand the accordions corresponding to the most common issues you may encounter and view how to solve them.

Upcoming enhancements

Brevo is continuously expanding MCP capabilities. We're working to make MCP API keys even more accessible and easier to manage directly from your Brevo API Management dashboard.

• Enhanced integration: deeper AI workflow automation.
• Improved analytics: more sophisticated reporting and insights.
• Advanced personalization: AI-powered content recommendations.
• Extended multi-channel: additional communication channels and platforms.
• Smart automation: intelligent campaign optimization and A/B testing.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.