The Deliverability center helps you check your account’s compliance with Brevo’s sending guidelines and monitor how well your emails reach your recipients’ inboxes. It is divided into two main sections:
- Your account, where you can see your account’s compliance status and reactivate your email campaigns after a suspension. To learn more, check our dedicated articles:
- Deliverability, where you can monitor your deliverability score and view recommended actions. This is the section we'll describe in this help article.
What is the deliverability score?
The Deliverability section helps you understand and improve your email deliverability, which refers to the likelihood of your emails reaching your recipients' inboxes instead of their spam folders.
| Once you’ve sent enough emails from your Brevo account, your deliverability score appears. It summarizes your overall sending performance and gives a quick overview of your account’s health, highlighting if any action is needed. |
Your score is calculated based on several key email performance metrics, including:
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It also considers your sender configuration, such as whether your domain is properly authenticated.
Together, these factors provide an accurate picture of your email performance and how well your account follows deliverability best practices.
How to analyze my deliverability score?
Your deliverability score ranges from 0 to 100 and is color-coded to help you interpret it easily:
| Score range | Label | Tag color | Meaning |
|---|---|---|---|
| 0-49 | Needs attention | 🔴 Red | Your deliverability is below standards and needs improvement. |
| 50-84 | Good | 🟣 Purple | Your deliverability is generally good but can be optimized. |
| 85-100 | Excellent | 🟢 Green | Your deliverability is excellent. Keep following best practices! |
You can view your score analysis in two ways:
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Breakdown view
See each metric (such as soft bounce rate, complaint rate, or open rate) with its actual rate and the recommended rate to understand what impacts your score. -
History view
Track and compare your deliverability performance over previous months to identify trends and improvements.
How to improve my deliverability score?
Based on your current deliverability score, Brevo provides personalized recommendations to help you maintain or improve your results. Each recommendation includes links to relevant help articles with detailed explanations and best practices.
Follow the recommendations displayed on your Deliverability center to help improve your deliverability score and email deliverability.
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.