To insert contact variables in your email content:

1. Create an email campaign or template, and access the Design step to choose the email editor.
2. Place your cursor where you want to add a variable.
3. Click the Add variable { } icon in the formatting bar.
4. From the Which attribute would you like to insert? dropdown, select Contact attributes.
5. Select the contact attribute you want to include in the email template.
6. In the Which value should be used if the attribute is empty? field, enter the fallback text to use in case the data is missing for a shopper.
7. (Optional) If you selected a number-type attribute, enter the desired number of decimals in the Number of decimals to display field.
8. Click Insert.

Here is an example of what the personalized email content would look like if it was received by a contact named Paul:

Email content	Email received

You can edit the placeholder anytime by clicking on it from the email editor.

Add contact attributes to a link or button from the email editor 

Add a contact attribute to your links or buttons. For example, if each of your contacts has a unique customer number granting access to a personalized space on your website, you can add the contact attribute containing this number to your link. At the time of sending, the contact attribute will be automatically replaced with your contact's customer number.

1. Create an email campaign or template, and access the Design step to choose the email editor.
2. Drag and drop a Button content block into your canvas. 
3. Click the Button content block and click Add link at the top of the block. The Insert/edit link modal opens. 
4. In the Link target field, paste the link you want to redirect your contacts to. 
5. At the right of the Link target field, click the Add variable { } icon.
6. From the dropdown, select Contact Variables.
7. Select the contact attribute you want to include in your link.
8. Click Insert.

Add contact attributes from the Simple or HTML editors

If you prefer to create your emails in the Simple or Paste Your Code editors, you must manually add your contact attributes placeholders following the format {{ contact.ATTRIBUTE }} where ATTRIBUTE is to be replaced by the name of your contact attribute exactly as it appears in your contacts list.

⚙️ Personalize your sender name, subject line, or preview text

Brevo also allows you to personalize the information that appears first in your recipients' inboxes before they even open it which can increase your conversation rate. When creating an email campaign, you can personalize elements such as:

• Sender name and 'Send To' field in your recipients' inboxes. 
• Subject line and preview text.

Personalize your sender name and 'Send To' field

To learn how to use a different reply-to email address, check our dedicated article Where are reply emails sent to?.

Personalize your subject line and preview text

1. From the Subject step of your campaign creation flow, click the person icon 👤 in the Subject line or Preview text fields.
2. In the Insert personalization pop-up window, choose from the drop-down list the contact attributes you would like to display in your recipients' inbox subject line and preview text.
3. In the text field, type a default value to insert if your contact's attribute is empty.
4. Click Insert and drag and drop the attribute anywhere in the text fields.

Here is an example of what the personalized preview text would look like if it was received by a contact whose FIRSTNAME is John:

⏩ What's next?

• Modify the formatting of your placeholder with filters
• Test your emails personalized with Brevo Template Language
• Troubleshoot your emails personalized with Brevo Template Language