Download the Plugin

Overview

In this article, you will learn how to set up your abandoned cart marketing automation workflow to send the recovery email.  

Before getting started

• If you don’t already have a Brevo account, create one here.
• Make sure that Brevo's New Template Language for emails is enabled on your account.
• Follow these steps to install the OpenCart plugin.
• Create and activate the email template that will be sent to recover lost sales.

 1. Create the marketing automation workflow

Navigate to the Automations > Workflows tab of your Brevo account.

Click on + CREATE A NEW WORKFLOW, then select "Custom Workflow".

Now you'll choose the settings of your workflow:

• In this example, we're naming the workflow "Abandoned Cart".
• Check the box "Allow your contacts to enter the workflow more than once."

Click on DONE.

2. Select an entry point

Good to know: Only opt-in contacts will enter your workflow.

Every workflow has a defined "entry point", which is the action taken by your contact to begin the workflow. In this case, the entry point is when a customer has created a cart. As soon as the event occurs, the contact enters the workflow. Note that only opt-in contacts will enter the workflow. The data about the abandoned cart will automatically be synchronized by the plugin.

1. Click on + to add an entry point.
2. Choose "Website Activity", then "Custom Event (Track Event)" and type cart_created.
3. Click on OK. 

3. Add a time delay

The next step is to add a period of time to wait before sending an email. A delay of 24 hours allows reasonable time for the contact to return to your website and complete their purchase.

1. Click on + then select Conditions > Add a delay.
2. Choose 1 day.
3. Click on OK.

4. Select an email template

Here we're selecting the recovery email template that will be sent.

1. Click on + to add a new step > Send email.
2. From the dropdown list, select the email template that will be sent. If have not created a template, simply follow the Recover Abandoned Carts with OpenCart: Create an Email Template tutorial.
3. Check "Use my event data to customize the email", then "Data from the past received event", and type cart_created.
4. Click on OK.

5. Add exit conditions

Now we'll add exit conditions. These exit conditions will cause a contact to immediately exit your workflow if the cart is deleted or the order is completed.

Scroll to the end of the workflow and click on Add new conditions.

A pop-up will open, click on Add a condition under "Exit the workflow". Select Website Activity > Another event happens > Custom Event (Track Event) then type cart_deleted.

Repeat the same steps with order_completed.

Click on DONE to save and activate your workflow.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.